Building the Connection: B2B Omnichannel Marketing with DSM - S211

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  • John Grundy

    John Grundy

    Manager, Marketing Technology Solutions and Services, Accenture

  • Lenneke Loman

    Lenneke Loman

    Group Digital Lead, Marketing & Sales, DSM


B2B omnichannel marketing is a must-have but few marketers know how to make it happen. With the integration between Marketo Engage and other Adobe Experience Cloud applications, such as Adobe Target, Adobe Audience Manager, and Adobe Analytics, you can achieve real omnichannel orchestration without additional tools. Dutch State Mines (DSM) has evolved into a purpose-led science-based global company and their connected stack has resulted in improved sales performance and marketing efficiency. With omnichannel marketing, they’ve unlocked the potential for consistent and cohesive messaging that delights customers no matter their stage in the buying cycle. Join DSM’s Lenneke Loman and Accenture’s John Grundy for this can’t-miss session.

Learn how to:
-Drive account-based marketing with Marketo Engage and the Adobe Experience Cloud
-Capture more leads, nurture them better, and deliver highly personalized and delightful experiences
-Provide the best qualified leads to Sales with an omnichannel marketing strategy

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Analyst, Marketing Operations Manager

Industry Focus: Healthcare/Lifesciences, Professional Services

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