Closed captions in English can be accessed in the video player.
Building the Connection: B2B Omnichannel Marketing with DSM - S211
Manager, Marketing Technology Solutions and Services, Accenture
Group Digital Lead, Marketing & Sales, DSM
Adobe AnalyticsStart a free trial Learn more
Adobe Audience ManagerStart a free trial Learn more
Adobe Experience ManagerStart a free trial Learn more
Adobe TargetStart a free trial Learn more
Marketo EngageStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
B2B omnichannel marketing is a must-have but few marketers know how to make it happen. With the integration between Marketo Engage and other Adobe Experience Cloud applications, such as Adobe Target, Adobe Audience Manager, and Adobe Analytics, you can achieve real omnichannel orchestration without additional tools. Dutch State Mines (DSM) has evolved into a purpose-led science-based global company and their connected stack has resulted in improved sales performance and marketing efficiency. With omnichannel marketing, they’ve unlocked the potential for consistent and cohesive messaging that delights customers no matter their stage in the buying cycle. Join DSM’s Lenneke Loman and Accenture’s John Grundy for this can’t-miss session.
Learn how to:
-Drive account-based marketing with Marketo Engage and the Adobe Experience Cloud
-Capture more leads, nurture them better, and deliver highly personalized and delightful experiences
-Provide the best qualified leads to Sales with an omnichannel marketing strategy
Public Track: B2B Marketing
Technical Level: General Audience
Presentation Style: Value Realization
Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Analyst, Marketing Operations Manager
Industry Focus: Healthcare/Lifesciences, Professional Services
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.