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Cisco.com Reimagined: Using Digital Experiences to Drive Growth - S707
Sr. Digital Solution Delivery Executive, Accenture Song
VP, Global Digital Marketing & Media, Cisco
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ABOUT THE SESSION
Cisco Systems, the largest provider of networking equipment and one of the largest software companies in the world, is pursuing a strategic pivot to recurring revenue business models. With an emphasis on digital, customer expectations have never been higher, and customers, prospects, and partners all demand personalized interactions. The solution: one unified digital experience focused on simplicity, growth, and innovation that connects customers, prospects, and partners throughout their digital journey to drive demand and deliver value.
Learn how Accenture is helping Cisco:
- Establish an approach to make a case for change
- Stand up a Transformation Office to help bring Cisco's vision to life
- Consistently deliver a connected digital experience, meeting our customers’ needs
Public Track: Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner, Operations Executive
Industry Focus: Commerce, High Tech, Telecommunications
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