EY’s B2B Marketing Transformation with Adobe Real-Time CDP - S405

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  • Lou Cohen

    Lou Cohen

    Director, Digital Marketing & Demand Generation, Americas, EY

  • Kate Mackie

    Kate Mackie

    Global integrated GTM Director, EY


B2B marketing can be a challenge, and EY needed a compliant 360-degree view of audience interactions to enable better client conversations and support its growth strategies, all while complying with privacy regulations. EY selected Adobe Real-Time CDP as its foundation and implemented Adobe Marketo Measure, Experience Manager, Customer Journey Analytics, Analytics, Audience Manager, and Journey Optimizer. Now, EY is delivering a more personalized and customized client experience by modernizing its marketing capabilities and enabling first-party data. 

Learn about EY's implementation and results regarding:  

  • Integrating online and offline customer experience data 
  • Data governance labeling and segmentation 
  • Driving effective marketing communications 

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Value Realization

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Digital Marketer, IT Architect, Marketing Executive, Segmentation Specialist, Optimization Manager, Operations, IT Practitioner, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

Industry Focus: Professional Services

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