Focusing on Customers in the Midst of Marketing Migration - S737

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SPEAKERS

  • Kelly Hawk

    Kelly Hawk

    Americas Health Transformation Architect and Agile Business Transformation Leader, EY

  • Salima Eboo

    Salima Eboo

    Americas Digital and Emerging Technologies Managing Director, EY

ABOUT THE SESSION

Most companies aren’t marketing with the personalized experience that their customers expect in today’s customer-centric business world. So to remain relevant, change is requisite. Such massive change also presents meaningful opportunity, because when done right, digital transformation simplifies diverse tech infrastructure, derives greater operational efficiencies, and deepens customer loyalty.

In this session, learn how UnitedHealth Group:

  • Reduced operational overhead through a smaller tech footprint
  • Freed up resources to shift from managing platforms to enhancing them
  • Laid the foundation for customer-centric experiences across all lines of business

 

Public Track: Collaborative Work Management, B2B Marketing, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer/Merchandiser, Web Analyst, Project Manager, IT Practitioner, Marketing Practitioner, Operations Executive

Industry Focus: Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services

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