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Focusing on Customers in the Midst of Marketing Migration - S737
Americas Health Transformation Architect and Agile Business Transformation Leader, EY
Americas Digital and Emerging Technologies Managing Director, EY
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ABOUT THE SESSION
Most companies aren’t marketing with the personalized experience that their customers expect in today’s customer-centric business world. So to remain relevant, change is requisite. Such massive change also presents meaningful opportunity, because when done right, digital transformation simplifies diverse tech infrastructure, derives greater operational efficiencies, and deepens customer loyalty.
In this session, learn how UnitedHealth Group:
- Reduced operational overhead through a smaller tech footprint
- Freed up resources to shift from managing platforms to enhancing them
- Laid the foundation for customer-centric experiences across all lines of business
Public Track: Collaborative Work Management, B2B Marketing, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience, Beginner, Intermediate, Advanced
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer/Merchandiser, Web Analyst, Project Manager, IT Practitioner, Marketing Practitioner, Operations Executive
Industry Focus: Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services
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