Focusing on Customers in the Midst of Marketing Migration - S737

Closed captions in English can be accessed in the video player.

Share this page


  • Kelly Hawk

    Kelly Hawk

    Americas Health Transformation Architect and Agile Business Transformation Leader, EY

  • Salima Eboo

    Salima Eboo

    Americas Digital and Emerging Technologies Managing Director, EY


Most companies aren’t marketing with the personalized experience that their customers expect in today’s customer-centric business world. So to remain relevant, change is requisite. Such massive change also presents meaningful opportunity, because when done right, digital transformation simplifies diverse tech infrastructure, derives greater operational efficiencies, and deepens customer loyalty.

In this session, learn how UnitedHealth Group:

  • Reduced operational overhead through a smaller tech footprint
  • Freed up resources to shift from managing platforms to enhancing them
  • Laid the foundation for customer-centric experiences across all lines of business


Public Track: Collaborative Work Management, B2B Marketing, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer/Merchandiser, Web Analyst, Project Manager, IT Practitioner, Marketing Practitioner, Operations Executive

Industry Focus: Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.