Going for the Gold with Your Personalization Program - S817

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  • Bruce Richards

    Bruce Richards

    Sr. Manager Industry Strategy and Marketing Retail & Consumer Goods, Adobe

  • Shawn Wilkinson

    Shawn Wilkinson

    Program Manager, eCommerce Personalization, Dick's Sporting Goods


In today’s fast-paced retail landscape, customers expect their online shopping journey to be a home run every time. Creating personalized experiences that delight your customers will give you the extra point needed to beat the competition. Learn how Adobe Target, Real Time Customer Data Platform and Adobe Analytics make surfacing, segmenting, and targeting your customers easier than ever. Hear how DICK’S Sporting Goods is using these tools to create memorable moments for their Athletes online and help drive top-line sales.

Learn about: 

  • The strategies for hitting it out of the park with Adobe Target 
  • Using Adobe Experience Cloud to turn ideas into action  
  • Helpful plays, real-life use cases, and ways to avoid the pitfalls  

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner, Marketing Analyst

Industry Focus: Retail

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