Closed captions in English can be accessed in the video player.
Innovation Super Sessions
How Adobe is Transforming Omnichannel Customer Engagement - SS3
VP Experience Platform, Real-time Customer Data Platform and Customer Journey, Adobe
Global Director, Performance Driven Marketing, General Motors
Principal Solutions Consultant, Adobe
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ABOUT THE SESSION
Customer experiences are made up of myriad moments that comprise individual journeys — no two are the same. And today's consumers — whether they're booking a trip, purchasing groceries, or cheering on their favorite team — don't concern themselves with marketing channels. They just want a great experience exactly when and where they need it. At the same time, lifecycle and campaign marketers and product managers need to facilitate these unique journeys and deliver great business results. Join us to learn about Adobe's strategy for tackling today's — and tomorrow's — greatest customer engagement challenges, as well as to see the newest customer journey innovations designed to help brands create personalized experiences at scale.
Public Track: Personalized Omnichannel Engagement
Type: Innovation Super Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Social Marketer, Marketing Practitioner, Marketing Operations Manager
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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