Innovation Super Sessions

How Adobe is Transforming Omnichannel Customer Engagement - SS3

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  • Sundeep Parsa

    Sundeep Parsa

    VP Experience Platform, Real-time Customer Data Platform and Customer Journey, Adobe

  • Ajay Kapoor

    Ajay Kapoor

    Global Director, Performance Driven Marketing, General Motors

  • Kara Kelley

    Kara Kelley

    Principal Solutions Consultant, Adobe


Customer experiences are made up of myriad moments that comprise individual journeys — no two are the same. And today's consumers — whether they're booking a trip, purchasing groceries, or cheering on their favorite team — don't concern themselves with marketing channels. They just want a great experience exactly when and where they need it. At the same time, lifecycle and campaign marketers and product managers need to facilitate these unique journeys and deliver great business results. Join us to learn about Adobe's strategy for tackling today's — and tomorrow's — greatest customer engagement challenges, as well as to see the newest customer journey innovations designed to help brands create personalized experiences at scale.

Public Track: Personalized Omnichannel Engagement

Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Social Marketer, Marketing Practitioner, Marketing Operations Manager

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