How Adobe Real-Time CDP Impacts Full-Funnel Marketing - S411

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  • Matt Skinner

    Matt Skinner

    Group Manager, Product Marketing, Adobe Real-Time CDP and Adobe Audience Manager DMP, Adobe

  • Praveen Sadhineni

    Praveen Sadhineni

    Lead CX CoE, smart Europe GmbH


Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer first and strike a balance between marketing and customer experience priorities to deliver value across the customer lifecycle. Hear how brands are approaching each step of the customer lifecycle. 

Join us to learn about: 

  • How to approach full-funnel marketing 
  • The importance of understanding your customers as they move through customer lifecycle stages 
  • Single system for customer data management across the lifecycle 
  • How working with partner data can supplement your first-party data strategy 

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Automotive

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