How Manulife Drives AUM Through Digital Channels - S721

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  • Jay Wightman

    Jay Wightman

    Global Head of Digital Strategy and Transformation, Manulife Investment Management

  • Michael Colombo

    Michael Colombo

    Managing Director, Adobe Practice, WillowTree


When Manulife united its wealth and asset management functions globally into one business, it had to rethink the customer experience. Manulife achieved digital leadership by building and scaling world-class content and experiences around the world, driving greater brand awareness, assets under management (AUM), and building a foundation for next-gen digital experiences.

In this session, learn how to:

  • Lead with experience so that you can drive brand awareness and increase AUM
  • Modernize your architecture to move toward a headless approach where everything can be consumed as a service
  • Prepare for scale with reusable enterprise assets to increase the velocity and quality of content and experiences

Public Track: B2B Marketing, Content that Drives Performance, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership, Value Realization

Audience Type: Creative Leader, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Project Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Financial Services & Insurance

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