How to Deploy a Data-Driven Transformation - S702

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For more than a century, Maytag has engineered powerful and dependable appliances. As the brand continues to grow, they introduced the new Maytag Pet Pro System – the first laundry filter engineered to visibly remove pet hair. To support the project launch, they leveraged Adobe Analytics to optimize their website engagement and e-commerce conversions. Hear from Maytag and Publicis Sapient as they discuss implementing robust and comprehensive site tagging that enabled deep analysis of performance.

Key takeaways:

  • How Maytag was able to drive real-time decision-making to optimize product, site, journey, and more
  • Tips for benchmarking
  • Understanding the immediate pulse of campaign performance

Public Track: Commerce Made Personal, Analytics for Customer Journeys, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Beginner

Presentation Style: Case/Use Study, Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Project Manager, Web Designer, Marketing Practitioner, Marketing Analyst, Media Planner

Industry Focus: Commerce, Consumer Goods, Retail

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