Closed captions in English can be accessed in the video player.
How to Deploy a Data-Driven Transformation - S702

SPEAKERS
-
Manager Data Science & Analytics, Publicis Sapient
-
Director, Data Science & Analytics, Publicis Sapient
-
Digital Brand Manager, Whirlpool / Maytag
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
For more than a century, Maytag has engineered powerful and dependable appliances. As the brand continues to grow, they introduced the new Maytag Pet Pro System – the first laundry filter engineered to visibly remove pet hair. To support the project launch, they leveraged Adobe Analytics to optimize their website engagement and e-commerce conversions. Hear from Maytag and Publicis Sapient as they discuss implementing robust and comprehensive site tagging that enabled deep analysis of Maytag.com performance.
Key takeaways:
- How Maytag was able to drive real-time decision-making to optimize product, site, journey, and more
- Tips for benchmarking
- Understanding the immediate pulse of campaign performance
Public Track: Commerce Made Personal, Analytics for Customer Journeys, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Type: Session
Technical Level: General Audience, Beginner
Presentation Style: Case/Use Study, Tips & Tricks
Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Project Manager, Web Designer, Marketing Practitioner, Marketing Analyst, Media Planner
Industry Focus: Commerce, Consumer Goods, Retail
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.