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More of What Matters. Mapping the Journey to Personalization - S714
Director, Solutions Consultant, Rightpoint
Sr. Marketing Operations Manager, GDRV
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ABOUT THE SESSION
In 2021, Grand Design RV kicked off their journey toward digital transformation with Adobe Workfront and Adobe Experience Manager, with the destination being real-time personalization. Their priority is to connect with the customer throughout the entire experience, both in person and online, and they're using nearly the entire Adobe Experience Cloud suite to do this. The company's goal is to make all their customers and business partners feel connected with Grand Design no matter where they are in their outdoor journey.
Learn how to:
- Use Adobe Experience Platform to personalize the customer journey across all touchpoints and seamlessly integrate Adobe Commerce and Experience together using CIF
- Use Experience Manager as a centralized content hub for commerce, websites, and native mobile apps
- Engage B2C and B2B consumers with personalized experiences on a single platform to enhance brand connection
Public Track: Analytics for Customer Journeys, Content that Drives Performance, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
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