Please welcome President Digital Experience, Anil Chakravarthy.
Morning.
Good morning, everybody. Oh, look at that. That's awesome. Well, welcome to Adobe Summit everybody. It's an amazing opening video, isn't it? Give a hand to creative team, great video to set the stage.
It is wonderful. It's really wonderful to be back in person here, after four years, in Las Vegas, and it's awesome to feel the energy in this room, all the leaders in digital experience across industries. It's an amazing community. Thank you. Thank you, a huge thank you from us at all of us at Adobe for being here today. And for the 1000s of people joining us online, really appreciate you joining us and to be connecting with you. It's all of you together that make Adobe Summit the digital experience event of the year. Once again, huge thank you to all of you.
Now, we have a great experience ahead over the next couple of days, to provide a peek into the future, the opportunity to learn from each other, to network and to have some fun. We'll be joined by leaders from some of the world's foremost brands, as well as our own technical experts from Adobe and our partners. And I'm certain that they will surprise and delight you. We'll also obviously talk about our latest innovations. we have a lot of them to share with you at this conference today. All of these innovations focused on helping you succeed in what's really a very dynamic market environment.
When we think of what's going on in the world today, every company is feeling the pressure to do more with less, to quickly show value to customers, and to deliver the profitable growth that is a business imperative today. Each one of us we are expected to drive revenue growth while also keeping a close eye on expenses to improve profitability.
And what's changing is we're navigating all of these business imperatives at a time when there is a generational shift in consumer behavior. Consumers, customers of every company, expect that any company that they work with will be digital first, that everything that they do, all those digital experiences will be intuitive to them.
And it's not easy for you as marketers, for all of us as marketers and customer experience practitioners. It's not an easy to address these imperatives simultaneously. But the brands that do that will build a massive competitive advantage over the next few years. And at Adobe, we help you with both. We help you with revenue growth. We also help you with cost efficiencies. And you'll see a lot of innovations today that address both of those. The biggest lever to drive profitable growth is to address the end-to-end customer experience. When you are focused on profitable growth, every moment, you need every moment and every experience with the customer to work even harder for you. And that's why all of them really need to be connected. And brands that are competing on the basis of experience don't have to compete only on price. It's very important for profitable growth. And by focusing on experiences that are fully digital or digitally enabled, you will be able to do more with less.
Now digital experience is not new. Every company has the basics of digital experience in place. Whether it's digital marketing, digital commerce, we really are at the dawn of a new era, one where digital marketing and digital products are fully converging into customer experience. Which means that you must connect the complete customer experience across all of your business areas, whether it's marketing or product engagement or stores and locations or sales or customer service, all of those need to be connected together to provide the full experience. And doing so will dramatically increase your ability to deliver a personalized relevant experience across all the touch points in your customers journey.
Now this ability to personalize at scale has led to the new era which we call the era of experience-led growth, where you and your customers derive value from the entire experience journey.
Experience-led growth is all about connecting customer experience across acquisition, engagement, retention, the entire chain across every touchpoint in the customer journey. And Adobe, we believe we are a natural partner to help you achieve the profitable growth that comes from great customer experiences.
Our mission at Adobe is to change the world through digital experiences across all of our clouds. To speak more about that and to lay out our strategy and what we are doing to create the future, I have the pleasure of welcoming Adobe's chairman and CEO, Shantanu Narayen. Please join me giving a rousing welcome to Shantanu.
Thank you, Anil. Good morning and welcome to Summit. As he said, it is so great to be back in Las Vegas in person. And thank you all so much for joining us here today.
In December, Adobe celebrated its 40th anniversary. And I was fortunate enough to go around the world and meet with customers and employees and reflect on Adobe's impact, as well as the innovation that we've provided to society. When you think about what Adobe has done from inventing desktop publishing, pioneering electronic documents, advancing animation, imaging, video, creating and leading the digital marketing category, enabling collaboration so that we can have more stakeholders involved in the process with workflows, including Workfront, and Frame.io, as well as Share for Review in our collaborative applications. Investing in a brand-new real-time customer data interaction platform and infrastructure with the Adobe Experience Platform, infusing AI now into our products as a co-pilot that helps our customers work faster and smarter. And to most recently introducing task-based creativity with Adobe Express across many surfaces, including the web.
We have been thrilled to partner with you to continuously deliver groundbreaking innovation and expand our aspirations to bring the best of Adobe to an even broader set of customers around the world.
Purpose has really guided our innovation, as well as impact over the past four decades. And today, we think people more than ever want to engage with businesses and companies that they can trust and whose values align with theirs.
When we think about Adobe's purpose, the three that come to mind, it first starts with a commitment to have a workplace that reflects the diversity of the world around us, where everyone feels included, respected, and has the opportunity to contribute and make an impact.
As the creativity company, we're uniquely committed to creativity for all empowering millions of people around the world, all ages, all backgrounds, to access the tools, skills, as well as platforms that they need to express themselves and reach their full potential and share their ideas.
But we also take the impact of technology as seriously as the development of the technology itself. And we know that this is a growing area of focus for all of you, and we're so grateful for the trust that you have all placed in us.
Technology to transform is our commitment to advancing the responsible use of technology for the good of our customers, the good of our communities, as well as the environment. And our innovations are truly making an impact across security, privacy, trust, safety, accessibility, sustainability, as well as AI ethics. And our AI ethics principles have always tried to ensure that our innovations are developed with accountability, responsibility, and transparency.
As we reflect on our daily lives, it is so clear that digital has and will continue to reshape how we work, how we learn and how we're entertained. And this is happening across every industry, from healthcare, to retail, to financial services, to education. And we think at the core of the creation and consumption of these content and applications, it's exploding. There's an insatiable appetite for dynamic content and applications. Work is increasingly becoming hybrid, and global and people are finding new ways to collaborate. And creativity is redefining productivity. And whether it's a school project that you're working on or a document that you're creating, we think that creativity is increasingly more essential to how everyone brainstorms as well as communicates their ideas.
And as consumers, we all expect today that the brands that we engage with know us, and they can deliver that personalized, compelling experience that we expect.
Today's buzzwords of artificial intelligence and machine learning are both powerful, but they also require a really thoughtful approach. So that we can amplify and not replace the power of human ingenuity. And these massive trends underscore how, more now than ever, these rich and dynamic digital experiences are going to shape every aspect of our lives.
So Adobe's mission, as Anil said, is to change the world through digital experiences. And we want to empower everyone everywhere to imagine, create, and deliver any digital experience. The great digital experiences start with ideas that are developed through collaboration among all of us and expressed through content. And now more than ever, creators need these tools across all surfaces, across all media types that give them the power, and precision, and speed and ease to deliver the standout content that they want across applications. Because every piece of content needs to be delivered to the right person at the right time to drive that engagement and value. At Adobe, we're focused on three massive opportunities: unleashing creativity for all, accelerating document productivity and powering digital businesses. And we're focused on ensuring that all of you can drive growth and profitability for your business to achieve experience led growth.
As I reflect on the journey that we've taken as a company over the past four decades, I think we've always focused on how can we focus on solving hard technology problems.
And we've tried to anticipate customer needs and invest in the building blocks that are critical to transform the experiences that you deliver across our customers' end-to-end journey with your brands.
We started with content. That was the core of the company which I think continues to be a massive investment and opportunity for every company. Because every digital experience starts with content whether that's an image, a video, an animation, a document, a 3D rendering.
And Adobe will continue to offer the most comprehensive, delightful and powerful suite of products to create any piece of content.
But understanding how that content performs is more critical than ever before to realizing the impact and potential. And so we expanded our aspirations and combine art and science investing in analytics and pioneering the digital marketing category as we know it today. And Adobe Experience Cloud, thanks to all of you, has become the underpinning of every digital business combining and analyzing trillions of transactions and data sets across all of our applications.
When you have content and you have data, they're only a means to serve the customer. So we then focused on customers and how do you do the segmentation, how do you acquire customers and how do you bring to bear the world's best customer data platform and build natively on the Adobe Experience Platform. Adobe's Real-Time CDP today unifies customer data across online and offline channels to deliver these truly personalized experiences at scale. And thanks to all your adoption, Adobe Real-Time CDP today delivers over 600 billion predictive insights every year based on customer profiles as all of you as brands create over 30 trillion audience activations every single day.
With content data and the customer insights, we now think it's time to tackle the artificial distinction that still exists between products and marketing. Because increasingly the customer expectation is that you integrate product and marketing. And so understanding how people engage with and use products is incredibly critical to marketing success. And as a company, we embrace product led growth in both our Creative Cloud and our digital cloud business, Document Cloud business. And so we're now trying to productize what we have learned, all the insights that we've got to redefine the product analytics category, and you're going to hear a lot more about it today, helping you unify your customer insights across both marketing as well as product.
With content and data combined with these customer insights and with product insights, we all recognize that it's also time to scale. How do we think about artificial intelligence in an area where machines can really excel? And we've been at the forefront of this with what we have referred to as Adobe Sensei infusing intelligence into all of our products with features like neural filters for Photoshop, attribution AI in the Adobe Experience Cloud as well as Liquid Mode in Acrobat.
Our AI innovations have actually won us technical achievement Oscars in imaging, video and most recently 3D. And we're now trying to build the decades of data and experience we have and creativity and documents to extend that in a deep and very meaningful and thoughtful way in generative AI. Our belief is that generative AI will accentuate human ingenuity as a copilot and not replace it.
We're excited to announce a number of product announcements today in generative AI technologies that we think will redefine both creativity as well as the customer experience. It's an area that we know is evolving very quickly, and what I'd like to do is actually invite Anil to join me back on stage along with the president of our digital media business, David Wadhwani, to talk about the opportunities and the innovations that we're bringing to market. David, Anil.
So I think we all agree, David, Anil, that generative AI is going to bring about this incredible new innovations. And we have a number of announcements. So let's get into it. - David. - Absolutely. So for those of you who don't know what generative AI is, I think it's probably good to just make sure we're level set. Generative AI allows you to describe what you want in your own words, and the computer will effectively visualize and generate content to match those words. In fact, all the imagery that you've been seeing behind me shortly, all of that is generated with generative AI. Today we're announcing the beta of something called Adobe Firefly. Firefly is a family of Adobe owned generative models specifically created for content generation for creative output. The first model has been trained on hundreds of millions of stock content from Adobe Stock and open licensed content, and it's built from the ground up to be deeply integrated into application and content workflows really becoming your creative copilot as you go and do and build all of your marketing content. We're starting with the generation of images and text effects, and again, all of this imagery you see here was created with a text prompt not with a deep creative tooling. And in the coming weeks, vectors and in-painting and out-painting and video and a lot more 3D content is in the pipeline. You'll start to see us creating and generating that kind of content as well. It's a very long journey from where we are to where we know we can get. And so as doing this as a beta, we're inviting all of you to go sign up for that beta and participate, give us feedback along the way. But one of the most exciting applications of generative AI and Firefly is really in the context of DX and what all of you can do as marketers. Perfect. Thank you, David. So in Experience Cloud we are integrating with Firefly, obviously the best model for creating content. And we're integrating Firefly directly into the Experience Cloud, starting with the Adobe Experience Manager, where you'll be able to generate content that's safe for commercial use. So for example, if you're a retailer, you had a photo shoot, you have the content in Adobe Experience Manager Asset, you can then generate essentially endless variations based on colors, textures, etc. and use them in e-commerce and other applications. And with new innovations in the Adobe Experience Manager, you'll have powerful insights that will then help you on which attributes, which variations are resonating with your customers. You'll actually see that in a demo later this morning. That's on the integration with Firefly. We're also announcing a family of Sensei, GenAI services where marketers and customer experience practitioners will have a co-pilot to help increase your productivity without increasing your workload. We literally start with use cases which are natively integrated, like marketing copy generation, conversational experiences, audience creation, journey creation, as well as caption generation. And we anticipate that over time, generative AI will really help us reimagine every aspect of marketing. As we said, we have all of this data as well as the history of our creative tools, but maybe we can touch a little bit, David and Anil, on what's unique and what's differentiated about the Adobe solutions. Absolutely, this has been an area that we've been very focused. For those of you who followed Adobe, and Shantanu mentioned this earlier, we've been doing AI in our creative products for well over a decade. And what we're really excited about this moment is that we're taking generative AI, which is able to create great content, but we're putting it together as part of a model pipeline with our decade of innovation around imaging, video, vector, 3D and more. And the combination is going to create some absolutely stunning output. The second area that we've been very focused on is that we've trained all of this content in these models so that the output is safe for commercial use. There's a lot of conversation around generative AI as it relates to copyright, as it relates to diversity and inclusion, as it relates to the potential to create harmful content. And we wanted to make sure that we were taking all of those difficult problems and addressing them early in the process and making it safe for commercial use means that we can go from leveraging generative AI for fun and individual projects to leveraging it for commercial use. So this becomes something that is really focused on making it available to all of you. The third area was around integrating with our applications and workflows. Now, I already talked about this, but Creative Cloud, Document Cloud, Digital Experience, and Adobe Express, which we'll be learning more about later today, all of these capabilities, all of these platforms can now leverage generative AI and Firefly directly embedded into their existing experiences. And last, but certainly not least, it's really about being creator centric at Adobe. We have introduced something called the Content Authenticity Initiative a few years ago, we now have over 900 organizations that are part of that initiative, and content credentials is at the forefront of everything that we want the creative community to do. We want people to get credit for what they create. So with generative AI, we're going to make sure that all content created from Firefly is marked as AI generated content, so people know what the origin of that content is. The second thing is, we're going to also announce the availability of a Do Not Train tag. So if creative professionals want to create content that they don't want Firefly to train on, they can simply embed that tag in the content. And last, but certainly not least, we recognize that all of this training content is really provided to us from contributors to Adobe Stock. So as Firefly goes into a commercial state, we'll be announcing a lot more about how we're planning on sharing the success of that and making sure that contributors get compensated for their efforts.
And on the...
On the Experience Cloud side, I want to pick up on what David said about integrated workflows. That is what makes it really unique, both with Firefly, as well as the Sensei GenAI services, native integration into the apps that you use every day, whether it's Adobe Experience Manager or Marketo, or Analytics, it'll be natively integrated, that is what makes it much more efficient, much more productive, rather than having to use a third party service where you are essentially integrating between the apps you use every day and these third party services. The other key differentiator is, when it comes to large language models for text, we will work with the best in the industry and make that available with conversational experiences. So that's what is really unique about what we are doing with the Experience Cloud. And we're certainly building all of this technology in partnership with a number of other companies. You mentioned large language models. So maybe we'll touch a little bit on the ecosystem. And Anil, I'll start with you here right now, I mean, who are we partnering with on this endeavor? For content, obviously David is our primary partner Firefly, we believe is the best in the industry. For creative content, we're really going to integrate with Firefly. On the large language model side, we're working with several of them, Microsoft Azure, OpenAI is one of them that you will see later in this conference with Marketo, in the conversational experiences with Dynamic Chat. We're working with Flan-T5 on the analytics side. So we're going to bring the best of what is in the industry in large language models into the Adobe Experience Cloud. Yes, and on the creative and document side, we are very excited about what's happening in the space. There's so much research being published every day by others and us. But we've been very focused on the initial set of partners. So we're announcing today a deep partnership with NVIDIA. And NVIDIA has been a long standing partner with Adobe around creative for a long, long time. And together, we're going to co-develop the next generation of generative experiences. What does this mean? This means that between the two companies, we have every part of the technology stack end-to-end in a way that nothing gets in the way in terms of our imagination, our research and our implementation, from the chip, to the cloud, to the models and to the applications that all of you use, the two companies really have that entire stack. So there are no constraints in terms of the innovation that we can do. The second one is our long standing partnership with Microsoft and now Microsoft and OpenAI. We're very excited about the work that they're doing and we want to integrate their conversational interfaces with ChatGPT and Bing directly into all of our experiences. And because this is such a dynamic environment, we're also making sure that Firefly APIs are available for third party developers that want to embed what we're doing in their workflows and their automated processes. So we're very excited about the partnerships we're announcing and the platform to announce even more in the coming years. And we can't wait to embark on this journey with all of you. So how do they all get access? When do we deliver this? Well, some of these solutions are already in beta. You will see a demo later today, a couple of demos, actually, and then more in the sessions at the conference. And for Firefly, you can have access today, the Firefly beta is available at www.adobe.com/firefly. We're going to be gradually letting people in over the coming weeks. So please go sign up, play around with it and give us your feedback. Well, thank you all Anil and David, for sharing everything that we're doing. Thank you again all for joining us at Summit. Enjoy your Summit. We can't wait to see what you do with our products. And with that, we'll hand it back over to you, Anil. Thank you, thank you, Shantanu, thank you, David.
You'll see a lot more about generative AI throughout our demos today and in the Super Sessions. And we have a great panel discussion tomorrow with Amit Ahuja, Anjul Bhambhri, and Ely Greenfield, our CTO digital media as part of the day two keynote.
When you think about generative AI, AI along with content and data is clearly becoming foundational to build experience-led growth. And in order to drive those growths from experiences, you need a strategy to connect and optimize the complete customer experience journey, keeping the customer at the center of not only your marketing, but all your channels of engagement across the entire chain, which is customer acquisition, engagement and retention. Now, when you look at Adobe's own business, as Shantanu talked about, this is something we've really been focused on to power Adobe's own transformation and our own business for the last several years.
As Shantanu mentioned, Adobe has gone through multiple transformations to become one of the world's leading digital businesses, A couple of core principles of these transformations, connecting that complete customer experience across these areas, investing in multiple modes of growth, marketing-led growth, product-led growth, and obviously a lot of technology innovation over the last 40 years that Shantanu talked about. We are taking all of that experience and the technology that we have built to power our own digital business. And we're now bringing that to you so that you can apply it to your own business and to drive experience-led growth.
So how does this work? You have to think of this in an integrated manner across acquisition, engagement, retention, typically people think of it as a funnel, but actually, as you drive the next generation of experience-led growth, it's really much more iterative and agile. Today, in most companies, you have a variety of disconnected systems and processes. But the magic really starts to happen when your channels and customers and touch points, when all of those are connected, that engagement leads to experience-led growth.
And the entire customer journey is becoming increasingly digital. When you think of customer acquisition, for example, a lot of the investment today, in your marketing investments, in your ad spend is going into digital, but you need to ensure that those investments are more efficient and more productive than ever before.
So that brings me, speaking of ad spend, to our first big new announcement of a product announcement of the conference, which is the Adobe Mix Modeler.
There it is. So, if you think about where your ad spend is going, efficiency is more critical than ever. And in a world without third-party cookies or third-party cookies going away, with wall gardens becoming more common, your job of integrating these are efficiently spending your ad dollars as harder than ever. A lot of companies have manual processes, spreadsheets disconnected systems.
Today, I'm happy to announce that we're introducing a new product, the Adobe Mix Modeler that will change all of that.
With Mix Modeler powered by Adobe Sensei, marketers have the ability to measure, plan, monitor and adjust their marketing campaigns, all within a single app. Now you can leverage data from Adobe Customer Journey Analytics, and Mix Modeler will deliver faster and more consistent insights. So that you can optimize the return on your marketing investment, whether its across your paid channels, your earned channels, or your owned channels When you think of engagement, and ever increasing amount of your engagement with customers is taking place through digital channels. And as Shantanu talked about, digital products and web apps and marketing are increasingly merging into a connected experience. Which means that product teams are playing a vital role in shaping the customer experiences, working with marketing to align go to market and engagement strategies.
So as a brand, you need to have insight on product performance in a way that's integrated across your entire customer journey.
Once again, Adobe is here for you.
Today, I'm thrilled to announce Adobe Product Analytics.
Thank you.
Product Analytics is purpose built to provide the insights you need to deliver highly optimized digital experiences to power product-led growth. And because it's built on the Adobe Experience Platform, you can be confident that these insights are integrated across all parts of the customer journey.
This empowers product teams to play a larger role in the overall customer experience. And because Product Analytics is a self-service solution for product managers, for data scientists, you can reduce ad hoc requests to data analysts saving countless hours of effort, and quickly and easily unlock insights on patterns and changes in customer engagement over time, which will also help you identify growth trends that you see that are noteworthy across your cohorts.
You can also using Product Analytics surface friction points within the product experience enabling timely changes, iterative changes to your current offerings and making improvements to your roadmap in a continuous manner. This product-led growth is huge in advancing customer engagement and retention, which are the critical elements of experience-led growth. And there's a great demo coming up later in the keynote showing you this new Product Analytics offering.
Experience-led growth is just as relevant in B2B as in B2C use cases. If you think of the modern B2B journey expands more channels than ever. And in B2B, the way brands and customers interact has also changed dramatically. Buyers now expect to conduct the research digitally. And they want to engage with companies on their terms at the time that they want to do it.
And in your accounts, there are many different roles, decision makers, buyers, influencers in B2B accounts. So to respond to these changes, B2B leaders are increasingly driving experience-led growth with a tiered account strategy. For top account, it's a high touch with digital enablement. And for the long tail of customers is through chat and self-service. And all the investments we have made work as well with B2B as they do with B2C.
So let's bring all of this to life with a real-world example.
In the pharmaceutical industry, Eli Lilly has been a great leader and has an amazing vision of experience-led growth for its consumers, patients, healthcare providers and business customers. So let's hear more about that. And for that, please join me in welcoming Shantanu back in conversation with Dave Ricks, the chairman and CEO of Eli Lilly. Shantanu, Dave? Well, Dave, first Welcome to Adobe Summit. It's my pleasure to welcome... Applause, come on.
To welcome to welcome Dave Ricks the chairman and CEO of Eli Lilly to Adobe Summit, a Lilly veteran for more than 25 years, Dave has accelerated the company's delivery of new medicines to more communities around the world, helping over 50 million people manage illnesses like diabetes, cancer, migraine, and autoimmune conditions in the last year alone. His vision to develop a growing portfolio of best in class and first in class, pharmaceutical and digital products is helping people live longer, healthier, and more active lives. And more personally, I've had the benefit of having Dave's wisdom as he has served on the Adobe board for more than five years. So welcome, Dave and thank you for joining us at Summit. Great to be with you today, fantastic.
Well, we started to talk about purpose, Dave. And I know you're very passionate about Lilly's purpose. So maybe we'll start with, talk to us about Lily's purpose and why that's so meaningful and appealing? Yes, well, our company will celebrate its 147th birthday next month. And back to those early days, the company was founded on three simple principles, use science to advance medicine, make sure what's in the product is always the same. This was in the days of snake oil salesmen but really product quality, and then integrity in our communication, because healthcare has no place to deceive customers, or whatever. So those principles live today, of course, our tools have changed dramatically, how we create new medicines with science, which is really incredible these days, quality systems and production are very complicated. And your company is helping us with the communication with customers. But every day, we wake up, and we know why we come to work, which is those 51 million people who count on us to live a better day, a better life, extend their life, in some cases, save their life. And so that's important work. It's not just a job at Lily, it's a passion. So tell me a little bit you mentioned 147 years, you're going to be celebrating, how do you keep the spirit of innovation alive in a company for 140 years? It's an incredible tale an old American company that's kept going and going, we've never merged, we're not on the back end of a hyphen, it's the same entity. And I think the pride our employees have to solve problems for patients is the top driver, we spent a lot of time listening to patients.
And every time we do, people leave with a bounce in their step, and they're excited to run back to the lab or to their desk or to the factory and say let's do this a little better today. Because as humans, you just can't help but relate to the challenges people face with health. Probably many of you know or have struggle with that yourselves in this room. And we have a chance to use science and technology to aid people. And that's such a driver for us. Newer is really the advancements in science, which are allowing us to open up so many more opportunities to address diseases we never thought could be conquered before. Maybe starting with the sequencing of the human genome about 20 years ago, unlock the what we call target space, places where we can make new matter, chemicals, molecules, proteins, that can augment disease, and solve problems like Alzheimer's, where we're a leading company, and hope to have some data here even in the next couple of months, on a breakthrough there, where it's the only cause of death in America without a cure, or something that even slows it down. That's where we get up for and the possibility to do that, across many tough diseases is just expanding every day. So those things drive us and get us excited about innovating for patients. Well, I'd love to spend more time and we will on digital and pandemic and the impact but maybe a little bit first on your personal journey as well, Dave. I know you've been there for 25 years, you've played multiple roles, marketing, and now clearly running the company, just a little bit, maybe about your background and how that evolved during your 25 years at Lily? Yes, well, I've been at the company a long time as you have at Adobe, which has real benefits to really learn the business and grow within it, learn the culture. But it's an accidental success story, because I joined the company thinking I'd be there two years when I started. My wife was in med school in Indiana and I needed a job in Indiana. So I joined Lilly. But what I found when I got there was a company filled with really smart and talented people. We talked about purpose and why we come to work, that infected me in a way I didn't predict. And then Lilly is also a company that believes in growing from within talent and the company put me in jobs I wasn't qualified to do but you have to learn to do and that drives a lot of growth. I had the chance to work internationally, which I really cherished to this day as a global head of a company in China and Canada, and really learn how healthcare works outside this country, which is quite different. And then in development and other parts of operations, so really exceptional kind of accidental career path in a way. And I've learned through time to really understand that at its core, what we do is so important for CEOs and leaders. It's not about how it looks, it's whether you can run a complicated organization really effectively, whether it be the bench scientists, what happens in our plants, or how our sales teams are out working with customers to solve problems. That's what I love to do. I think the whole aspect of transforming ourselves every few years as individuals also is what keeps us vibrant. But switching to the pandemic, I mean, I would say that healthcare was probably perceived as the industry, due to regulatory concerns that hadn't embraced digital, maybe touch a little on how the pandemic changed that and how you think about digital and healthcare moving forward. Of course, everything changed during the pandemic, to be more digital and online and accelerated your business. A lot of people here were involved in that, but healthcare probably was one of the lowest starting points. There was almost nothing happening, whether it be industry, to customer, to consumer, to physicians, or B2B. I mean, it was very in person shoe leather kind of business. And mass marketing was how we talk to consumers. That changed quite a bit. But there's a reason it started so poorly, which hasn't shifted as fast as we wanted and we have to keep investing. One is the regulatory nature you mentioned. So we need HIPAA compliance and privacy and personal information, critical. The second is the fragmentation of the market. So the transaction itself requires a consumer, a doctor to permit them to use the product they want to use. And then a payer, like an insurance company to offset some of that cost, all three have to agree and synchronizing that is pretty complicated task digitally, we have to create that environment still. And then the third is technology is really underdeveloped in healthcare. This is a huge tech debt in hospitals, doctors offices, even in pharma companies. So that's all accelerating now. We went from almost no, for instance, telehealth visits for seeing your primary care doctor to I think 85% in that first quarter in Q2 of 2020. It's back down again, but starting to grow. And I think that's a function of forcing it. And then people learning how to use it appropriately. And we have a similar thing going on in how pharma talks to doctors and consumers as we had a surge, now I think we're learning how to use channels and speak to our customers better. Well, when you think of Lilly, you certainly think of this massive innovation in science that you mentioned. How do you think about marketing, and especially as a B2B company, I mean, what's the role of marketing and digital in marketing? I mean, it's a key role. In some ways, it's the thing we often forget to talk about. But we do four things, I think, the world hires us to do four things really well. Create a new substance that didn't exist before that could augment a disease, prove its value and clinical trials, make it at scale, and a safe way with good quality, and then share the benefits, so it can be appropriately integrated into clinical practice, into people's lives to solve their health problems. That last bit is the marketing piece, which is how do we communicate, and not over sensationalized on the one hand, but on the other hand, really change a kind of system with a lot of inertia, which is healthcare, there's been studies of how long it takes for a doctor to adopt a new practice, the average in America is 17 years for a new practice to be adopted in the market. Now, fortunately, drugs are better because we have good marketing, it's seven or eight years. But that's still way too slow. And I think using digital technology to talk to more people with more compelling messages, in the channel they want to hear it from, can really help us speed up that and when you think about it, it's not just revenue for Lilly, or a good launch, it's better health for millions of people. So we think of marketing as the key last leg of that relay race to deliver the value we get hired to create. When I was sharing with you some of the AI announcements we were making, you were talking about, your eyes lit up and you were talking about AI and the impact in science. Maybe you can share with the audience how AI is going to impact pharma. Yes, well, it feels like a generational moment, doesn't it, with what's happening with generative AI? We're using AI in, an important way and hope to use it in the marketing sphere coming up and more robustly, but we are using it to discover new molecules. And our challenge is, we have a huge number of possible molecules in the chemical universe. I think it's 10 to the 33. - That's a large number. - That's a large number. Yet, we've only made ourselves 6 million compounds in the history of the company. Now fortunately, someone a couple decades ago was smart enough to annotate and tag and make a rich dataset around those molecules. So we've created our own AI engine, to learn against those molecules. And it really helps our chemists just as you were saying, with the creatives, as an aid to help them get started in their work. So, they throw a new target at it and say what are the potential field of new chemistry we should explore to look at this. And it's interesting to a person, it comes up with some very orthogonal, different ideas that the human mind does not. And then our scientists refine those ideas and test them and then weed out the best ones. So far, pretty compelling results just in a couple years of work. So I have no doubt in 10 years, this will be how every drug gets discovered, not replacing people with computers, or chemists with computers, but rather aiding them and speeding up that process. And so you hear a lot about personalized medicine as well, maybe you can touch on, does this actually usher in the era of personalized medicine? Or how does that evolve? It won't hurt. Of course, personalized medicine is kind of a spectrum of things, when we use that phrase. On the extreme side, you can think of okay, I have testing done on my body, and I get a very specific n-of-1 medicine for me. We're probably pretty far from that in many cases, except some rare, where we call monogenic, or single gene driven diseases. And that's already happening with gene therapies right now. So, there're gene therapies that can cure childhood blindness. We're working on one for certain specific forms of childhood deafness, where you could actually cure that in a newborn infant. But that's still pretty nascent. I think we can also think about personalized medicines as: ways to more specifically get medicines that are for diseases for people like you. So we segment in a way, the driver of the disease, and then give him medicine. You see that in cancer these days, more and more, what's the therapy you qualify for, based on the type of cancer you have, and then we can get a better effect with less side effects. So that's another form of it. And I think AI can help both of those problems. Both in the search for solutions for those really customized medicines, but also in population health, helping the doctor sort what the right pathway is for a patient with a certain biologic fingerprint.
Disruption, I think a lot of the companies in this room are facing disruption. And we touched on, you've been a clear, undisputed leader in diabetes and insulin for decades. How do you think about generational shifts in technology or disrupting yourself? Well, in our business, it's an interesting business, because we don't have forever products. We have patent expiries, which by policy as it's been put together, basically, in 12, 13, 14 years, every single bit of revenue we have today will go to zero.
And so we wake up driven by patients, but we also wake up driven by our own extinction. Because we could make a super profitable financial enterprise on the products we have today and not invest in the next generation and in exactly 13 or 14 years, we won't be a company. So, we have to wake up every day and think about 13 or 14 years from now: What will replace or even grow can we increase the replacement rate, so we can actually grow off this base? And we've worked hard to compress the product introduction cycle. From idea at the lab bench to clinical testing, making it at scale and then introducing it. And now I'm really focused on actually compressing the time to peak sales. So that, again, the revenue comes forward. And we can all imagine if you can introduce more products than you lose patent on and you can grow them faster than the ones they replaced. That's a recipe for really exponential growth. And in a way we're replacing ourselves all the time. And so transforming culture. I mean, culture is such an important part of that. And as leaders, when you have this idea of what you want to change. What tips do you have, for the folks here, about how you transform and accelerate, as you pointed out culture? It's a key challenge. And I think in any big company, you face this as well, you have to always be on that topic, first of all, which is change is coming whether you see it or not. And I think it was Bill Gates, who said: "We typically overestimate the change in front of us and underestimate the one we don't, that's just around the corner." So I think, that's a reinvention sort of self-cannibalization idea, taking the best of what got you here, really the values of the company, the core things you know how to do better than anyone else, but then asking what's next. That will give us a competitive edge. I really appreciate what you've done and I thank you so much for all the innovation. Were great to be here as a board member, and a customer and a partner. Thank you. Thank you.
Thanks Shantanu.
Thank you, Shantanu and thank you, Dave. So great to have you here. It's a life changing industry, really appreciate everything that you do. And for the insight you shared here, really appreciate it.
Let's keep going. Let's go into the next level of how Adobe is powering experience-led growth in the enterprise.
Personalization, David and Shantanu talked about this a bit. Personalization at scale, is crucial to deliver experience-led growth. Meaning delivering relevant experiences in real time, for every customer on every channel, both online and offline. We at Adobe, we help you achieve this through five foundational principles. First, through a unified customer profile by helping you develop a deeper understanding of your customer. At the foundation of any customer experience, when you take all the consumers and what they're doing, customers are constantly reevaluating the belt palletted services engagement. And it's imperative to show how customers, that you understand their needs, which means you will take the idea of it, a typical 360-degree customer view, and make that more multi-dimensional.
It's not enough to know how your customer will respond and react to marketing activities across channels. You also need to understand how they interact with digital products like we were talking about earlier, as well as interactions with sales or with call centers, or in person or in stores. All of that comes together with the customer profile that combines your first party data with partner data and any enrichment that you have from outside data. And bringing that together with a common identity for the customer, which may also be powered with data from third party identity providers.
Second, real-time activation. So, that you can provide amazing customer experiences in real time. And to do that, you have to ingest customer behavior, combine everything you know about them, and then activate those insights by assembling and delivering the best experience within milliseconds. We do that with real time-activation, typically within 250 milliseconds.
Third key principle. Delivering deep integration across your customer experience technology, which means integration with your existing architecture with your existing Martech investments, and across your stack. And if these are not integrated, you're not going to get that real time performance.
Fourth, best-in-class applications, that provide comprehensive abilities, self-service capabilities for marketers, customer experience practitioners, to personalize at scale. And so without that democratization of data and content and those experiences, you can't personalize at the scale acquired.
And finally, built in trust and data governance. So, that when you have the customer's data, you can respect their privacy, their preferences, and you meet the regulatory commitment that you have in your industry. When you add up all of these five principles, that is what is required in a customer data platform to take your data foundation to the next level. And when we started building Adobe Experience Platform five years ago, this was exactly what we were solving afar with our vision at Adobe.
We launched the Adobe Experience Platform, the real-time cloud-scaled platform on which we and many of our partners, who are in the room, who really built a vibrant and growing ecosystem. We have delivered market leading applications, we took the market leading applications we already had integrated them with the platform and we've natively built new applications that run on top of the Adobe Experience Platform. And these cut across four key categories: marketing, planning and workflow, content and commerce, data insights and audiences, and customer journeys.
Through the Experience Platform, and our entire Experience Cloud portfolio, we have really provided a tightly integrated foundation for experience-led growth and to do so at scale.
Shantanu talked about the production, the statistics that we now have for the Adobe Experience Platform. We have over 210 billion Edge network calls per day, over 600 billion predictive insights for each year, as well as nearly 30 trillion segment evaluations per day. That is what we are seeing in production with Adobe Experience Platform and our native apps every day.
Now, let me cover the three key applications, native applications we've built on top of the Adobe Experience Platform. First, Real-Time CDP, which is key to this momentum. Brands, large and small across industries are using Adobe Real-Time CDP to generate customer profiles that update in real time as they get signals from their online and offline channels. And they're using that to activate personalized campaigns across their channels and driving growth.
Adobe Real-Time CDP is the only CDP that's natively connected in real time and at massive scale. And we're not staying still we're continuing to invest in areas like data collaboration, customer acquisition, identity, and AI.
I talked about the value of deep integration. In addition to building these natively integrated apps on the Adobe Experience Platform, we are creating seamless integrations between our platform, and our apps across the Experience Cloud. For example, commerce. We are the first in the industry to natively connect Adobe Commerce into the platform to drive experience-driven commerce. So if you have a new segment that you generate, within R-T CDP, you can use that to power and provide personalized campaigns and promotions through the Commerce application.
And we've also integrated our other market leading applications, whether it's Marketo Engage, Adobe Target, Adobe Experience Manager directly into the Adobe Experience Platform. And we've opened it up to partners. So, that you get the full benefit of an ecosystem. We now have over 450 partners integrated into the Adobe Experience Platform. And through shared services in the Experience Platform that power these applications, you can effectively go from collecting a customer signal to taking action and gathering insights in milliseconds. That is really unique in the industry.
Our second key application, Customer Journey Analytics. Again, a native app built on the Adobe Experience Platform.
Customer Journey Analytics connects data across every channel that matters to your customers, whether it's web or mobile, and as we discussed earlier, new with digital products, helps you with end-to-end visualization and AI-driven insights. When you take those insights and lead that to activation that needs to be seamless. That is really where the Adobe Journey Optimizer comes in.
When it comes to experience delivery, we are redefining the market with Adobe Journey Optimizer. We launched it last year, and it's really been a rocket ship. It's the next gen application for omni channel, personalized campaigns all-in-one product. So it helps you run experiments and make decisions in real-time at scale. So you could take insights from the Customer Journey Analytics, publish audiences through the Journey Optimizer, activate them and then take the learnings and complete the loop. Now this is something that would take multiple systems and you would have to stitch all of that together. Instead, you get to do it all through one platform, the Adobe Experience Platform.
So, I've covered a lot of ground here, but the best thing to do is to show it all through a demo so that you can see how all of this works together. Let me invite for that to Jen Lasser to take you through a great demo, Jen. Thank you, Anil.
Everyone is becoming hungrier and hungrier for data as they work to deliver better customer experiences. I'm so excited to show you how our Adobe Experience Cloud applications empower brands to deliver experience-led growth and enable seamless collaboration from product to marketing, to analytics and beyond. Today, we're going to take a look at how Cadillac approaches driver upgrades to their Super Cruise autonomous-driving subscription. I want to take a moment and thank General Motors for letting us use their brand to tell this story today and remind everyone that the data you see here is fictitious to maintain our customers privacy. Are you ready to see what I have for you? Well buckle up. Let's take a ride.
The first stop on our trip is in Customer Journey Analytics, our analytics application built on Adobe Experience Platform. It's here that marketers and analysts love to analyze their omni channel data in Analysis workspace. Well, I am thrilled to announce that all of that same rich omnichannel data is now available in Adobe Product Analytics.
Product teams need to be able to ask and answer questions of the user experiences they're building, and they need to take the full context of the customer journey into consideration when doing so. And I have to tell you, as a product manager myself, I do not have time to be writing a sequel. Who has time for that? I mean, really...
This new experience introduces guided analyses that have been tailored for the jobs that must be done by product owners like myself. You can see some of them here: Trends, user growth, funnel, and even more to come. Now, I often need to assess my monthly active users to determine if my product's user base is growing. So user growth looks like a great place to start. I instantly learn more about my products and my users from this view. And notice, my hands were up the entire time. This purpose-built experience is doing all of the heavy lifting for my most critical business questions. Some might even say it's doing all the driving for me.
From this view, I can see if I'm getting new users, if they're being retained, or if they're falling dormant. And because Adobe uses an event-based model for data ingestion, I can easily filter to a more to a more critical product event in my journey. Let's say those users that use the navigation panel in the Cadillac Lyriq.
Now this looks great, but if I want to look at it at a weekly level, and set a monthly, no problem.
Now, it looks like users of the navigation panel are being retained really well. So this presents a great opportunity of qualified leads that we can target with upgrade messaging to the Super Cruise subscription. Let's go ahead and select this audience and make it available for activation.
Then native connectivity of the Adobe Experience Cloud enables me to activate this audience in both Real-Time CDP, and Journey Optimizer, and it's that easy. No integrations, no match rates, no delays.
Now, looks like we have a recommendation here from Adobe Sensei GenAI. So let's take a look.
The first suggestion is to increase the size of our audience based on partner data from real-time CDP. That partner data, by the way, includes new partnerships with Live Ramp, Merkle, Epsilon and more. This sounds like a great idea because it's going to expand the reach of any campaign or experiment that we target towards this audience. So let's go ahead and apply those changes. That was really easy to navigate.
Now, I want to test some personalized upgrade messaging next to my audience. So, we're going to shift gears into my new experimentation home. It's here that I can see all of the experiments that I'm running across my activation channels. We'll go ahead and jump into the Upgrade Subscription experiment I set up earlier. And we can target it to that audience that we just identified.
We can also test several unique variants of messages to see which one resonates the best with our audience.
Let's go ahead and activate this experiment. And then we'll move over to Adobe Journey Optimizer, to set up a journey for our users. With Journey Optimizer, I can orchestrate a cross-channel journey that reaches our audience, no matter how they interact with Cadillac, inbound or outbound.
The results of our experiment will also continually inform this journey so that the right content is served on the right channel, at the right time. Pretty clutch, right? You guys are picking them up now.
Let's bring this full-circle into Adobe Product Analytics to analyze the impact of our experiment on Super Cruise subscriptions. Because Adobe Product Analytics includes all of the marketing, product, and full data from the customer journey, I can easily build a funnel that aligns with my needs. We'll start with those users who check their navigation panel in the Cadillac Lyriq. Then, we're delivered our upgrade experiment, click through from it and finally, subscribe to Super Cruise. Look at that conversion rate. It looks like our experiment really fueled subscriptions. Now, if I want to see these critical product events, and how they're performing over time, trends is just a click away. Watch how the full context of my funnel comes with me, and now every step of that journey is trended. All the moments that matter with your customer, available in one view. This truly is the Cadillac of Product Analytics tools.
Now, are you ready for the last leg of our journey? Our customers love to analyze their data deeply in Analysis workspace. So, from any guided analysis, I can simply click Open in Workspace, and everything is brought with me to continue diving in further, and collaborating with my marketing and analytics colleagues.
If you can't tell by now, I'm so excited about how our Adobe Experience Cloud applications empower brands to drive experience-led growth. I just highlighted a wealth of new capabilities, including Adobe Product Analytics, Adobe Sensei GenAI, new partner data for acquisition and enrichment in Real-Time CDP, and a new home for experimentation in the Experiment Cloud.
This is going to enable teams to analyze and activate across the entire customer journey. Product, marketing, and analytics will be aligned like never before. Thank you.
Thank you, Jen! Great demo and, I guess you throw in the bad puns for free, so awesome job on the demo. While helping brands achieve that multi-dimensional view of the customer, from acquisition to engagement, you saw that in Jen's demo. Great stuff. And you know it's true across industries, including telecommunications, a very competitive industry where digital and mobile are front and center. Telecom - incredibly dynamic market - and personalization at scale is critical in this industry. So to talk with us more about that, I am really incredibly excited to welcome Marcus East. Marcus East is T-Mobile's Executive Vice President and Chief Digital Officer. And I'm sure he'll do a great job of walking through T-Mobile's transformation. Marcus, welcome to the stage.
We aim high, we step out, we take smart risks. We do it the right way, for each-other, for our company, for our communities.
Our mission is to work out what is the quickest way to create wonderful products, and experiences, that can better peoples' quality of life.
Every action that you take, the customer is at the center of everything that you do.
We provide that efficient experience to our customers, every single time. Whether it's care, retail, or engineering, we all have the same end-goal in mind, which is providing the absolute best experience.
We're always looking for opportunities to remove friction and create experiences that give customers what they need in their customer journeys. We're going to continue to innovate. Our customers hold us to the standard of always being ahead.
We won't stop. The restlessness, the striving, the unsatisfaction with the status-quo. When we're at our best; that more than anything, defines who we are.
I can't wait to see what we do next.
Good morning. Good morning, Adobe Summit. It's so exciting to be here today. Thank you to the Adobe team for inviting me to participate. I have to tell you that years ago, when I was growing up in London, I dreamt of being on the stage in Las Vegas performing like my heroes, like Michael Jackson. I never imagined it would be an audience like this, but I'm still very excited to be here with you today. My name is Marcus East. It's my great privilege to be the Chief Digital Officer at T-Mobile, USA, and one of the things that's really important to us is how we take care of our customers. And what I'm going to talk to you about today is how we're leveraging the power of the Adobe ecosystem to do just that. Now one of the things that I was reflecting on backstage was that nearly 30 years ago, I read a white paper about how what was then called the information superhighway is going to change the way in which organizations were able to really embrace the power of technology, to change their relationship with their stakeholders. Now it was a little bit ahead of my time. We know that, 30 years ago, we didn't have access to the technologies that we have today, that have enabled us to do incredible things, particularly around the internet, but I'm very excited. In fact, I've never been more excited in my career, than I am today, because we have the ability to leverage the technology, coming from organizations like Adobe, to do incredible work for our customers. So one of the things that we do in the digital team, that I'm privileged to lead, is we're responsible for all of our customer-facing, and frontline-facing, technologies, and experiences. And one of the things that's really interesting for us is this idea that the last 10 years of the Un-Carrier have allowed us to be incredibly successful. We've developed a reputation for taking care of our customers, for crushing customer pain points, for making sure that we're always trying to deliver the maximum value to our customers, but also making sure that they have a wonderful experience with us. What is happening today is that we are moving into the new era of the Un-Carrier. We are looking at how we can harness the power of technology to deliver wonderful, personalized experiences powered by the sorts of solutions that you've heard about today from Adobe. And that makes me very excited as a Chief Digital Officer because we have the potential to do things that we could only dream of when I wrote that white paper that I talked about 30 years ago. Now, T-Mobile as a company is uniquely positioned to take advantage of the things that are available today. But we must never lose sight of our mission. Our mission as a company is to be the best in the world at connecting our customers with their world. And that doesn't matter who they are, or where they are or what they are doing. We always want to make sure that we give our customers the services that allow them to connect to their world whether they're out enjoying things with their friends or whether they are traveling on an aero plane, and many of you would have taken advantage of T-Mobile services on your journey here today. But the power that the Adobe suite is unlocking for us gives us a unique opportunity, a historic opportunity. We know that we have the best network. That's the core of what we do as a provider in the wireless industry. We have a 5G network that is the envy of the world. And so we also then have to combine that with the best value. And we're known for being a company that always takes care of its customers. We don't raise our prices on our customers. We give them the best network and the best value. And historically, we have always given them the best experience making sure that whether it is going into a store where they interact with our renowned frontline employees, or whether they call our care centers that are known for giving them fantastic care. We know that that is something that has made T-Mobile successful and special today. But our opportunity, the opportunity that really excites us, is building on all of that using the solutions and the technologies available today, to take it to the next level, to make sure that this next era of the Un-Carrier is all about digital experiences. We have used for many years Adobe Experience Manager to deliver fantastic websites and app experiences to our customers. And they have loved that, and it's been an incredible channel through which they have been able to interact with us. But we're taking it to the next level. We are now embracing the power of the Adobe Experience Platform to deliver personalized experiences to them that allow them to get even more from their relationship with a T-Mobile. And that is something I could only have dreamt of 30 years ago, but it is now at our fingertips. And something that we're all able to do. Our partnership with Adobe that has allowed us to do this is more than just wonderful technology. We have a partner in Adobe that challenges us, that pushes us to always innovate, to always be thinking about the ways in which we can take advantage of the capabilities that are built by Adobe and the ecosystem that is represented in this room today and use it to do something incredibly special. In this next phase of the Un-Carrier what you'll see is a set of experiences that go beyond even what we have delivered in the past. They will be contextual. We will use all of the data and all of the insights that we have developed through our platforms to allow us to understand exactly what it is our customers are doing to make sure that that context then becomes part of the capabilities that we use to inform what we do with our customers. We will also make sure that our experiences are fully tailored, using the power of the Adobe Suite, making sure that every customer gets an experience that is just right for them. An experience that knows who they are that can take advantage of all of the data that are available to give them exactly the data and the information that they need at their fingertips at any moment in time. And then even a step further. The ability to use all of those capabilities to actually drive new products for our customers in a way that wasn't possible before this phase of the Un-Carrier. What do I mean by that? For example, a small business customer who maybe wants to have a combination of wireless plans and devices and software from third parties. We can use these digital capabilities to unlock those new product experiences for them and to give them an opportunity to configure things for themselves in a way that wasn't possible before. In case you can't tell, I am incredibly excited about this. It's my belief that there's never been a better time to be a Chief Digital Officer or to be working in this space. And what we're going to do with the Adobe suite of technologies and products is going to enable us to drive this next phase of the Un-Carrier. I'm personally super excited about that. One of the things that's key for us though, is that we understand that we're the best at taking care of our customers, when it comes to building a 5G network, when it comes to showing customer love, which is one of our values, when it comes to making sure that we're the best value in the industry. We know that we are absolutely unrivaled when it comes to that. But when it comes to being able to take advantage of these technologies, we knew that we needed to work with the best in the industry. And that's why we chose to work with Adobe. We understand that through the thought leadership that Adobe has in this space, that we're able to actually up our game, to make sure that we're always looking for ways to innovate in a way that wasn't possible to us beforehand. And we're also taking it a step further and that as well is taking advantage of the wonderful products and experiences that are available. We're working with Adobe's professional services team to actually provide us with hands-on capabilities that are allowing us to accelerate our adoption of these technologies, which is a critical part of this next phase of the Un-Carrier. So I'm personally excited about that. I know our team is excited about that. I want to thank everybody that we work with and not only at Adobe, but those people that we work with in the wider Adobe ecosystem. We can only do the things that we do as a company and we can only be successful in the way that we are through the partnership that we have with many of you and the relationship that we have with you. Now I could talk for hours about the work that we're doing. But I've been warned not to do that. So I'm going to end with a call to action. As I said earlier, 30 years ago I dreamt of being able to build these incredible digital experiences for customers. And it's my belief that now is the time. So it doesn't matter who you are, whether you are an author, or a content producer, or a designer, or an app developer, or a Chief Digital Officer like myself. Now is the time to get after your digital transformation. We have a unique window of opportunity, where our customers are familiar with digital, where we have through partnerships with companies like Adobe, the tools and the experiences that allow us to be successful when it comes to delivering these new experiences. And so for all of us the call to action is: embrace your digital transformation now. Many people have talked about it for a decade and some even longer. Now is the time to get after it. I'm super excited. I can't wait to hear more about the products and the experiences coming from Adobe and its partners. And I look forward to coming back to you hopefully next year to share more insights about this incredible transformation journey that we're on with our partners at Adobe. Thank you for your time this morning. And enjoy the rest of the Summit. Take care.
Thank you, Marcus. That was awesome. And you and to everyone at T-Mobile, we really appreciate the deep partnership that you talked about. And we will keep a close eye as you continue to push the envelope on outstanding personalized experiences keeping the customer at the center.
We've talked about personalization scale and how that is key to drive experience led growth. Shantanu talked about the insatiable appetite for content, content making all the difference. The right headline, the right message, the right visuals, the right layout delivered at the right time to the customer really helps in the personalization at scale.
So as true personalization at scale becomes the norm, it's not unusual for brands to be creating, managing, activating, storing literally millions of assets. And that tsunami of content is only growing.
We did a study recently. We found out in the last couple of years the need for content, the demand for content essentially to drive marketing campaigns has grown by 2x over the last couple of years. I don't think your budgets have doubled by 2x over the last couple of years. Now when you think of what's coming in the same survey, we checked that in the next couple of years it'll grow by 5x. The expected content demand from marketing campaigns to drive personalization will grow by 5x. And it's not just volume. The variety of content types, the mediums, the channels on which you need to deliver it also continue to grow. And it makes it a problem of incredible scale. One that even the most sophisticated brands are struggling to grapple with.
And so, to respond to that, it can lead to fragmented systems and teams, chaotic processes, a lot of manual effort, ending in less than a stellar experience when you actually drive those campaigns and use activation with this content. And it also results in huge inefficiency for your business.
To address these challenges, I'm happy to share that Adobe is reimagining the future of the entire content process. I'm thrilled to announce the industry's first comprehensive content supply chain solution, focused on helping you deliver better and more personalized content in real time, which will directly impact your success in driving profitable growth.
So, to get you there, we are connecting natively applications across the Adobe Creative Cloud and the Experience Cloud. And only Adobe can provide you the entire range of applications, integrated applications and services that are necessary to address every step of the content process. So, let's take a little bit of a deeper look at the content process. Across industries, there are four typical steps in the content process: planning, production, delivery, and analysis. So, we'll go through each one of these critical stages of the content supply chain.
First, in planning. For many companies, content creation is very ad hoc. It's pretty inefficient and slow and frustrating, if you can't have the right content in time for your campaigns. So, with that in mind, we are effectively closing the gap between the work creatives do and the outcomes you need to drive those campaigns, and we are accomplishing this by threading the strategy of campaigns into the process of prioritizing and resourcing the content planning and content production.
With Adobe Workfront, our leading marketing workflow application in the industry, you get the benefits of Agile with Workfront's simple boards, which let marketing teams intuitively manage campaigns. Now you can create boards with any number of columns or swim lanes and organize your projects and tasks with a simple drag and drop. And we are also introducing new campaign planning and marketing visualization capabilities with unified marketing calendar and campaign objects across the Adobe Experience Cloud.
So, with simple boards you get with Workfront is the center of gravity for all the teams, products and processes that you require to activate world class campaigns. So, think of them as an operational graph that you can use to model relationships and processes to optimize the end-to-end campaign process. And with Workfront, you can track all of this work, everything about a campaign through its entire lifecycle, regardless of the application that you need to use along the way. So, if you're still using spreadsheets, ticketing tools, etc. to manage complex campaigns and projects, it's really past time to modernize how you do your content production.
That brings me to the second step: production. This is the engine room of the content process, where all the creative magic happens. And with Workfront, we are helping you streamline the way work gets orchestrated throughout the process.
It starts with a single place to intake and prioritize your requests, an intelligent resourcing tool that makes assignments based on the available bandwidth, whether it's with your in-house teams, or with external agencies and partners that you use, and simple dashboards, easy to understand dashboards that show the status, roadblocks and everything you need to keep your content production on track for your campaigns.
And since collaboration is a critical part of enabling that top notch work, Workfront helps teams share the ideas, tag colleagues with comments, request clarification, and kickoff reviews and approvals, all in one place.
And by integrating with Creative Cloud, we can now surface the same capabilities directly in the applications where most content gets created, which is the Adobe Creative Cloud.
So, now we have native integrations between Workfront and Adobe Photoshop, InDesign, Illustrator, Premiere Pro, and with After Effects. So, creatives can see the tasks, view comments, log time even, indirectly in the applications that they're using without having to leave that creative context. So that is a big time saver for creatives. I'm sure it'll actually bring a smile to the entire marketing and creative groups as well.
And Adobe continues to invest in bringing creativity for all, that Shantanu talked about. We introduced Adobe Express just over a year ago, and it has become a really popular, quick and easy creative tool, seamlessly connected to Creative Cloud, with collaboration built in at its core.
And today, thrilled to announce that we're bringing Adobe Express to the enterprise. So now Adobe Express will empower anyone in your organization, any user, not just your creative team, to create, share, and review all of your content on brand, including social media posts, videos, other marketing assets, based on the templates that you have.
We see tremendous opportunity between Adobe Express and the Creative Cloud. And this native integration between Adobe Express and the Adobe Experience Manager Assets will also bring the Adobe Firefly generative AI capabilities that we talked about, into Experience Manager Assets and enable teams to create stunningly unique imagery effects so that you can complement your existing brand ad and stock assets, and that'll help you take your content production velocity up a notch to a new level.
Third key step is delivery. You can create the most amazing content in the world, but if you can't get it to the campaign to the activation at the right time, through the right channel, it falls flat. Adobe Experience Manager helps you solve that problem. It's our content management powerhouse. And we've had a lot of innovations in Adobe Content Experience Manager, with headless capabilities, the cloud service, now we've evolved it into a powerful suite of composable content services, so that you can deliver high impact personalized experiences across any channel.
Today, I'm excited to announce the next generation of composability in the Experience Manager. So with this, we're truly unlocking content authoring, democratizing content authoring, so that you get the velocity to publish at the speed that you need. With Experience Manager, users across your enterprise will now be empowered to update content across any online channel, including websites and mobile apps, directly from the documents that they created, and with the tools that they are already using, whether it's Microsoft Word, or Google Docs, for example.
That means without content management expertise, teams can create, edit, publish, all from the same document. Think about what that does to your content velocity. And they can do all that with proper security and access controls, to ensure that only the people who are authorized to make those changes can actually make them. That is a game changer. When you talk about personalized experiences at scale, making that happen with any content, that's a game changer. And these same capabilities also extend to Adobe Experience Manager Forms as well. So, for those of you in regulated industries, who are big customers of Adobe Experience Forms, that is massive when you consider the number of paper to digital transformations that are still going on, whether it's in financial services, government and verticals like that.
Finally, analysis. This is where the process completes the full loop. And it's where we're really building on our historical strengths. So for the first time, we are leveraging AI with Adobe Sensei to link content performance directly with creativity. And what does that mean? Let me explain. So traditionally, when we think of content metrics, they're just focused on the top line, like views or clicks, which is really important, but an incomplete view. Today, through the power of Sensei, we are enabling you to analyze content performance at an attribute and an audience segment level by connecting the Adobe Experience Manager with the profile that you have in the Adobe Experience Platform. This means you can now measure aspects such as color, objects, composition, even writing style, and see how they impact performance of the content with different audiences.
Once again, when you look at this entire flow, there is no better way to bring all of this to life than to see it firsthand through a demo. So for that, I'm really pleased to welcome Ben Tepfer to the stage to show you our content supply chain demo. Ben.
Thanks, Anil.
Content is the lifeblood of a brand's identity and it defines the way that all of you interact with your customers. And today I am so excited to share with you how Adobe can help you deliver the entire content supply chain from content planning and production to delivery and analysis. And I'm going to do this through the lens of one of our - the US's leading retailers DICK'S Sporting Goods. And I want to start by letting you know that all the assets and data that you see are fictitious to respect DICK'S customer's privacy. So let's get started. I'm going to begin by planning a spring campaign in Adobe Workfront. Now, with a new dashboard view, I can easily see all of my assets, my team members, my budget, all on a single view. And in the calendar view, I can see a correlation over time for me and my campaign managers about what's happening and when. If I dive directly into my spring campaign I can see tasks assigned and aligned across my entire team. And I also see assets from Adobe Experience Manager. So this continuity, and centralization ensures that everyone in my organization is working towards the same goals and the same KPIs. Now, Workfront also empowers everyone to excel in the tools that they're already using. So let's talk about content production and the Adobe Creative Cloud.
In Creative Cloud, we have Workfront natively integrated, so I as a designer can use the tools I already love, like Adobe Photoshop. Here, I can see my tasks, I can see comments for collaboration, I can easily make edits in Photoshop. And as soon as I'm done, I can easily upload a brand-new proof of this asset to Workfront for formal stakeholder approval. So we're succeeding in the tasks in the tools we are already using. And the same is also true in Adobe Premiere Pro, where video teams also have access to Workfront, tasks and objectives. We also have integration with Frame.io. And what that means is I can see here in my timeline, integrations and comments from my team, what's working directly within the timeline in the sequences that I'm already editing. So video production is happening exactly here and collaboration is happening everywhere.
Now, for many organizations, such as DICK'S, the creative teams are focused on primary campaign imagery, such as the ones that you see here in Adobe Experience Manager. But more and more frequently, marketers need to be able to create and scale on brand content. And that, my friends, is where Adobe Express comes in. Express is the universal tool for creatives and marketers to be able to create and scale on brand content. In Express I'm going to open one of my images from Experience Manager. And here in Express, I can add text, I can add elements, more images, templates, but I also have my shared Creative Cloud Libraries. So all of the logos, colors and fonts that my creative teams are using are accessible for me here as well. But there's something else I also want to talk about today in the lens of Express and that's Adobe Firefly. You heard a little bit earlier on about Firefly and the breadth of what it can do. Now I really want to focus on my campaign imagery for this tent. And what I did before this demo is I created a model on this specific product because I think this tent looks good, but it would look even better in different landscapes. Wouldn't you agree? So now with Firefly, what I can do is easily type in a prompt with Text to Image generate and you should clap for this. This is really cool.
Because what's happening is I'm taking all the understandings about that tent that specific product in high fidelity and putting it in different locations. And I as a marketer creative can make changes, change the style, make modifications, we can add other locations as well. And so we have the ability to take this image and put it in different backgrounds. For today, we'll stick with this version that we have here. And now we want to make it ready for my different channels. And with Express, it's easy to add a drag and drop text, images, I'm going to change the color here, I think I want to add a little bit more text for this product page. And I think that this looks fine, it looks okay. But we want to apply all of those brand assets that we talked about before. And I want this to look great on all my channels. So I'll apply the brand standards. And now I have an asset that's going to look great, whether it's an advertising web, Instagram, all of your different channels, this asset is ready to go. But there's one other thing and that's this asset needs to look in different shapes for depending on the channel, maybe a banner, maybe a hero image. Now this resizing images is often something that takes a lot of tedious work. But now with Photoshop APIs natively an Experience Manager, I hit Save, and I create renditions of that very image for all of my digital channels, one click and it's done.
So now my creative team can focus on real creative tasks, not these repetitive tasks. So now we've got content, let's move into the delivery phase of things. Now the first thing that I want to do in delivery is come over to Experience Manager. I have a product page here this beautiful new editor and Experience Manager. The first thing I'll do is update this product image with a new one we just created a few moments ago. And as I'm looking at the page content here, I'm wondering what I can do to drive higher engagement to certain target audiences. Well, that is where Adobe Sensei GenAI comes in. Now, Sensei GenAI understands the context of this page, as well as my goals as a marketer, it gives me suggestions about how I can improve engagement. In my case, I'm curious about what I can do to drive engagement for first-time or beginner campers. So we'll see what we got.
So the recommendation here is to change the language around beginner or first time campers. Now it's really important to note that at any point in time, I as a marketer am in complete control, I can choose, I can approve, I can make modifications. And so you'll see here that I'm always going to be creating on brand content. So the text that you're about to see generated will look and align like all of the different assets and imagery and text that you'd see across text pages. So this is very specific to the brand, I can test this, but I'm going to go ahead and save it for today.
Now, check out this site using Experience Manager. I love this one, because it's got great interactivity, a lot going on, on it. But here's the really cool thing about this. I'm actually authoring and editing this in Microsoft Word. This is what we call next generation composability, it means that content can be created anywhere. So I'm going to go ahead and type on stage, which is always fun.
And what happens is, when I hit Save and make that modification, I can easily see those updates live.
There we go. So what we've done is we've made it easy for content to be edited anywhere, think about it.
So authoring happens everywhere, content creation happens across the teams. And now what I want to focus on is how we drive people to that site. With Adobe Journey Optimizer, I already have integrations with Workfront all the KPIs, my timelines, it all lines up right here. And in terms of creating the creative in the email editor, I simply drag, drop, done, that's it. So we've updated the metadata and the assets in a few clicks. You can clap if you want.
Thank you. Now, there's one more thing that I want to touch on. And that's content performance, and the analysis stage of things. So let's fast forward to once our campaign is live. Now with content performance, I can see which assets are performing well, for which audiences. That's right. This is Experience Manager and Experience Platform working together to understand which content works well for which audiences and I can dive really deep into that. But take a look at one of my pages here, I see what's happening and why it's happening, keywords of interactions. What assets are driving interactions? And what's really important is that as a marketer, I could look across the board, what assets are performing well, what types of texts are engaging, what aesthetic are my audiences engaging with? So now I can build more and more content like that. And what that really means is that I can go to a stock to find more content, at Adobe Stock, or I can work with my creatives to generate new assets. I could even use Firefly to create new assets. But most of all, all of these insights, come back around to Workfront as well. So next time, I can't plan a campaign and activate, I can use these insights. So you've seen now the present and the future of the content supply chain content planning in a single source of truth, content creation, led by creatives and assisted by AI, authoring and delivery everywhere. And finally, content analytics to help you understand not just what's happening and why, but also for whom. Thank you.
Thank you, Ben, really cool. And you know, I'll repeat that we only scratched the surface here. I encourage you to check out the Content Innovation Super Session, after the keynote to go much deeper into the content supply chain, how we're bringing all of this together.
We've talked about data and content and how working in perfect harmony at scale is clearly what you need to drive growth from experiences. Doing that with privacy and governance in mind is key for all of us, and perhaps nowhere so, than in an industry like financial services.
As one of the bedrocks in the industry, Prudential Financial knows this really well. So to share more about how Prudential envisions the role and future of customer experience in a highly regulated industry, I'm excited to welcome onto the stage Prudential Financial's Chief Marketing Officer, Susan Somersille Johnson, please join me in welcoming Susan Somersille Johnson.
- Welcome Susan. - Thank you, great to be here.
Thanks so much for joining us today really appreciate it. Absolutely, happy to be here. I'd like to start maybe just with a little bit about you. I mean you are the Chief Marketing Officer at a global financial institution. But interestingly, you didn't start your career as a marketer, you started your career as an engineer. An engineer, an engineer. And what led you to that and how did you make that pivot? I got to tell you this story. First of all, Anil, it's great to see you again. And it's great to see all of you here. It's just really exciting. The energy is amazing.
I started my career as an engineer, my dad was an engineer. I think that's how I was programmed from birth, probably.
I, for goodness sake, so I was a mathlete in high school. And I don't know how many people know what that is, but if you think of an athlete, it's not that.
So, at that time, when I started my career, I couldn't imagine talking to a group of 10 people, much less a group of 10,000 that you have here. So I always encourage people to embrace change. So early in my career, when I was at Apple, one of my mentors said, Would you consider a role in marketing? And I thought he'd lost his mind. I was terrified. I didn't think I had any aptitude in that area. But I made the jump. And I'm really happy that I did.
So yes, I kind of live in that intersection between data and content, left brain, right brain, and I'm so happy I made the move. And I think a lot of marketers will resonate with this. Because I really appreciate the power of marketing, of what we do, we have such a loud voice. We have a huge platform. And the way I see it, I always say we can either use that voice to change the way people see our brands, or, or maybe, and use that voice to change the way people see themselves and their role in society and in the world. So I love being a marketer. That's awesome, that's great to hear your personal story. Thank you, thank you.
So maybe talk about Prudential now, I know, our audience, I'm sure is familiar with the brand. Everybody has seen the logo, many are probably customers themselves. But I know you have a really ambitious strategy that you've laid out. So we'd love to hear a little bit more about Prudential's vision and strategy and how marketing is helping shape that. Sure, very ambitious, very ambitious vision. So yes, I think most people know Prudential, our awareness is very high. And especially awareness of our iconic symbol, the rock, that Prudential rock you see here, most people know it. So just as an aside, it's the eighth oldest trademark in the world, which I didn't know when I joined. So it was kind of a nice benefit as a marketer, to have that kind of history behind you. So most people know us, but you may not know all that we do, because we've grown so much. So I just wanted to take a step back from it. So we focus on investing, insurance, and retirement services. We are the largest life insurer in the US. We have a large global presence. PGIM, our global asset manager is one of the largest in the world. So a lot of people rely on us. 50 million customers, over 50 countries, and over $3 billion in contributions to society. So back to our ambitious vision. When that many people rely on you, you have to have a big vision, and we do and it's to expand the access to investing, insurance and retirement services, and security. And I want to tell you what that means, because I think I'd like you to internalize it a little bit, so you could see how our partnership with Adobe is helping us so much. So I'm going to throw out a few big numbers. But I'd really like you to think about the people behind the numbers. So 3.9 billion people don't have enough life insurance. So over 100 million in the US, may sound like a large number. But what does that really mean? So if you think about the people behind that, what's really common when you read the stories and talk to the people, you get people who work really hard to lift their families up, right, you get parents who worked their whole lives, one job, two jobs, and anything happens to one of them, the family is plunged back into poverty. It's very common. If you think about, I wanted to talk about retirement security. So 41% of people in the world live in fear, they won't have enough money to retire. So again, that's a big number, but what does that mean? If you think about it, if they're lucky to have a job as they go into retirement, they will have to continue working, even when their bodies can't keep up anymore. So we're really serious about our vision. That's why I'm here because we are going to expand access to all those people. And technology is a vital part of that, technology and personalization.
I can totally imagine every individual is different, every family and every household is different and makes the personalization even more critical. Yes, because we don't know how we're going to relate to each one. You never know what's going to click. - Exactly. - Yes. So clearly that client experience, that customer experience front and center for Prudential. So we've talked a lot about experience-led growth today. How does that resonate with you and with Prudential? It resonates because, I think financial services firms in general are really good. We excel at product-led growth. But some of the macro trends, I just talked about, demographic trends, the lines are now blurring, so, you may remember, it used to be, build it and they will come. And that has morphed, and now it's find out what they want, and give it to them fast. So that's a key pillar of our growth strategy, how do we deeply, deeply understand what people want? So, I think about it, mass advertising is great. And we use a lot of it, a lot of it, and it's very effective. But personalization is key, if you're going to reach that many people, and so that's why we partner with you. That's why we partner with Adobe so closely, because Adobe has been revolutionizing creating customer experience at scale for decades. And that's what we need to be able to reach that many people. And when we were talking earlier, you talked about some of the examples of that AI based personalization at scale. I thought those were really awesome. Maybe you can share some with the audience here, some of those examples, I'd be happy to, just a few examples for you.
I think I'll start with a PGIM, our global asset manager. So we have about 1.700 clients globally. And so we're one of the world's largest money managers for institutional investors. Put that in perspective for you. Those institutions protect the assets of millions and millions of people, think like the largest pension funds around the world. So when you have a year like we did last year, in the beginning of this year, economic volatility, geopolitical volatility, what do you think those institutions need? They need confidence, they need information to make the right decisions fast, they need relevant information, and they need it fast. So we use Adobe and our client-centered journeys to make sure, and this worked really well for us through all the volatility last year, that they have what they need, when they need it, so they can manage that risk. So that's one example, I also wanted to talk about insurance. Because it's so important to so many people.
Some of the world's largest companies rely on us to protect their employees. With all types of insurance. We're having an ever increasing understanding of their employees' needs. And so we're using our client-centric journeys to make sure they have the right coverage at the right time. Whether they're having a baby, buying a home, getting ready to retire, they have the right coverage at the right time. And the last example that I wanted to give you, I wanted to go to Japan for a minute, because I think this is important for all of us, because it's a sign of things to come. So the trends that are happening in Japan, you're probably aware, are happening in most places in the world, but just Japan is at the forefront, first. And that is declining birth rates, ageing population, so by 2030, 1/3 of Japan will be people over 65. That's not that far away, 2030. So that's forced us to rethink retirement. What does retirement security look like? People aren't just living longer, they're living healthier, they're living productive. So you really have to rethink retirement. So, we're using Adobe to help us educate, to help us reach people who aren't thinking about that yet, across the globe, people who aren't planning and to help tailor our solutions, so that we can meet their needs better. I think the best thing to me from all of this as a brand builder, so, it's building our brand and connecting more people, but it's also fueling growth, which all marketers want to do. So we're fueling growth, but also saving a lot of cost. This year alone, we will decommission 10 platforms. 10 platforms, think of the cost savings there. So you get the revenue growth, and you get the cost savings. And you're replacing that with the Adobe Experience Platform - and the apps that are... - Exactly. And that's just this year alone, and we'll continue to do that. That's awesome, that's great to hear. So a question about trust and data governance in your industry with the kind of client relationships that you're forming, that is critical, the effective use of data is important, but it has to be in the context of trust and data governance. So we'd love to hear your thoughts. Yes, very important. And it's a balancing act, I think.
It's a balancing act to meet customer expectations. But it's a balancing act that we're turning into an advantage. So I'll start with a fact. Personalized experience and content build trust.
Over half of our consumer say they'll stop buying from a brand that doesn't personalize the experience and add value - over half. But they want that in a privacy first framework. So, two things happening. As you all know, consumer privacy expectations are rising. Also, the regulatory requirements around privacy are expanding. We look at both of those. And the way we see it that's an opportunity. Because if you if you do it right, you can meet customer needs better, that personalized personalization they want, build trust and better connections with your brand. So I'll give you an example. We partner with OneTrust. And so they're integrated with the Adobe stack. And we partner with them on our consents and preferences platform. Our goal is to go beyond data management, to go beyond regulatory governments, and build customer experience that build trust. So we can provide transparency, better personalized experience.
All in a privacy enabled framework that is built on the consent, the choices of the customer, built on their choices. So it's a win, it's a win-win for the customer, for us. And I think, you are all very aware that consumers will share their information if you add value. They will share more information if you add value. So the way we look at it, this allows us to take personalized experience to a whole new level, to build that trust, and to build a connection with the brand that makes our marketing much, much more effective. Great insights. Any closing thoughts for our audience here? Yes, I'd like to say: embrace change because it's happening fast. When you talk about the five times change in data needs. It's happening fast. And in my career, I tell you, I've made some pretty big career changes that I talked about, and I was terrified in the process. And I'm so happy I did now. So embrace change in your careers and in your lives. And it's not going to be easy, but you're really going to appreciate it. Thank you. Thank you so much. Thanks for your partnership, Susan. And I'd really appreciated it you being here. Appreciated.
We've covered a ton of ground this morning. So let's quickly recap. Dynamic market environment, we're all being asked to grow our business profitably. And experience led growth is that clear path forward. It requires you to know your consumers and your customers really closely, and provide what they want and when they want it through every channel of engagement across your business areas, whether it's marketing, products, customer service, sales, call centers, stores, etc.
And we are here at Adobe to support you in this journey. Just as we are partnering with so many of your peer companies today. And through a proven real-time platform, the industry's most comprehensive and deeply integrated set of customer experience applications, the first of its kind content supply chain that you saw this morning, which is connected across the Creative Cloud and the Experience Cloud and Adobe Sensei GenAi services and Adobe Firefly, which will act as your copilot so that you can unleash your superpowers.
So whether you're new to this and just dipping your toe into a specific area of customer experience, or you're all diving headlong into a companywide digital transformation, we have the blueprint and the track record to be your trusted partner and advisor. And our focus, especially in this environment is to make sure that you realize value quickly and you realize the benefits to your business.
In fact, alongside with everything that we have shared today we're focusing on driving innovation in time to value. So I want to highlight one of the many areas we are helping you to get to value even faster with experience led growth, in Experience Cloud to drive your experience led growth.
We're introducing a library of use case playbooks. These are based on real world experience from the customers who have already deployed on our Adobe Experience Platform. We know that many organizations have a number of use cases already running on their CDP and other native apps, but some are not yet taking full advantage of all the use cases. So to help you accelerate, we're rolling out new in-product and prepackaged marketing workflows. Those are built-in so that you can use apps like Adobe Real-Time CDP Journey Optimizer and Customer Journey Analytics. And they're focused on helping you jumpstart your key use cases and drive to meaningful business results quickly. And that library of use cases is constantly growing.
As we wrap up today's morning's keynote, I want to reiterate, that we only scratched the surface in our keynote this morning. So please make time for the Innovation Super Sessions that follow this keynote. They will go into each of the areas like content, commerce, marketing workflows, customer data and insights, customer journeys. You'll be able to dive much deeper into each of these areas. And they will dive deeper into the innovations that we just discussed this morning.
And we have an absolutely amazing and inspirational lineup for tomorrow's keynote. I can't wait to see you then. For now, it was terrific to see everybody in person here at Summit after four years. It's great to be back together. Thank you. And see you tomorrow, everybody. -