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Organizational Readiness to Implement a Customer Data Platform - S410
VP of Digital Growth, Alterra Mountain Company
Sr. Manager, Product Marketing, Real-Time CDP, Adobe
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ABOUT THE SESSION
What does the future of customer experience management look like? Today’s customer experience leaders have a shared central vision – to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. These silos can make it challenging to execute holistic, audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization. Hear how Alterra Mountain Company has achieved organizational readiness for maximum results.
- Achieving buy-in across the organization
- How to envision and prepare the marketing organization of the future for your company
- Process models for driving organization effectiveness and COE operational structures that drive success
Public Track: Customer Data Management and Activation
Technical Level: General Audience, Beginner, Intermediate
Presentation Style: Tips & Tricks
Audience Type: Advertiser, Business Analyst, Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Operations, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Travel & Hospitality
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