Organizational Readiness to Implement a Customer Data Platform - S410

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  • Erin Vorhies

    Erin Vorhies

    VP of Digital Growth, Alterra Mountain Company

  • Nina Caruso

    Nina Caruso

    Sr. Manager, Product Marketing, Real-Time CDP, Adobe


What does the future of customer experience management look like? Today’s customer experience leaders have a shared central vision – to communicate to their audiences effectively and efficiently. But today’s marketing and IT teams often live in a siloed reality. These silos can make it challenging to execute holistic, audience-based programs and tactics. Learn how you can set up your technology investments and teams to beat the silos and create a collaborative center of excellence (COE) that drives success for your organization. Hear how Alterra Mountain Company has achieved organizational readiness for maximum results.

Key takeaways:

  • Achieving buy-in across the organization
  • How to envision and prepare the marketing organization of the future for your company
  • Process models for driving organization effectiveness and COE operational structures that drive success

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Business Analyst, Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Operations, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Travel & Hospitality

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