Reimagining your Digital Marketing Platform and Personalization Strategy - S709

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  • Ed Forman

    Ed Forman

    Partner, iX / Adobe Practice Lead, IBM Consulting - Americas, IBM

  • Sravanthi Muppidi

    Sravanthi Muppidi

    Head of Engineering, Albertsons Media Collective


Delivering the personal experiences customers expect today demands a reimagined approach to becoming a digital-first business. Albertsons, one of the largest grocery chains in the US, shares their personalization journey with IBM over the last 6 years, and how it has shifted its business model from a brick-and-mortar grocery chain into a truly digital enterprise. Join us in this session to learn:

  • Why Albertsons launched The Albertsons Media Collective: a next-generation retail media network rooted in connections, technology, and innovation.
  • The best ways to leverage ecommerce and CX personalization to optimize customer data.
  • The importance of data consolidation and breaking down siloes to understand where customers are in their end-to-end journey.
  • How Albertsons drives relevant, targeted experiences across direct, digital, and advertising channels and media

Public Track: Analytics for Customer Journeys, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Data Scientist, Optimization Manager, Operations, Product Manager, Marketing Analyst, Media Planner

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

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