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Supercharge CX with Data-Driven Transformation - S719
Associate Vice President, HCLTech
Chief Marketing Officer, PenFed Credit Union
Associate Vice President, Digital Consulting XD NA, HCLTech
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ABOUT THE SESSION
Learn how data-driven transformation enables businesses to gain valuable insights that you can use to create customized experiences and optimize CX strategies. By leveraging data to drive CX transformation, businesses can improve customer loyalty and retention, drive revenue, and increase customer satisfaction.
In this session:
- Importance of data in the overall customer journey
- How to leverage data and insights to activate and personalize customers’ experiences across all channels
- Using data to transform the way we view the "whole" picture and optimize customer experience
Public Track: Commerce Made Personal, Collaborative Work Management, Analytics for Customer Journeys, B2B Marketing, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership, Value Realization
Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Channel Marketer, Commerce Executive, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner
Industry Focus: Commerce, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Professional Services, Retail, Travel & Hospitality
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