Closed captions in English can be accessed in the video player.
The Changemakers Accelerating Transformation in Healthcare - S753
Head of Healthcare Strategy and Marketing, Adobe
Executive Director, Enterprise Marketing Technology, CVS Health
Staff VP, Marketing Technology & Data Strategy, Elevance Health
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ABOUT THE SESSION
As the digitization of healthcare continues, leading organizations have responded by leveraging their data to create meaningful 1:1 digital engagement that rivals the connection of traditional, in-person interaction. Adobe Experience Cloud for Healthcare makes it all possible. Adobe is changing the game with purpose-built technology to support secure use of ePHI throughout acquisition, care navigation, and wellness journeys. Hear from our panel how they're delivering on these end-to-end experiences by breaking down organizational silos to activate data at every step of the journey.
Learn from leaders who are digitally transforming their organizations on:
- Where to start within complex organizations
- What they've learned, including tackling common challenges and gotchas
- The impact that they're seeing from personalization at scale
Public Track: Analytics for Customer Journeys, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud, Content Supply Chain
Technical Level: Beginner
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Creative Leader, Digital Analyst, Channel Marketer
Industry Focus: Healthcare/Lifesciences
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