The Changemakers Accelerating Transformation in Healthcare - S753

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  • Tom Swanson

    Tom Swanson

    Head of Healthcare Strategy and Marketing, Adobe

  • Ben Meck

    Ben Meck

    Executive Director, Enterprise Marketing Technology, CVS Health

  • Kim Myers

    Kim Myers

    Staff VP, Marketing Technology & Data Strategy, Elevance Health


As the digitization of healthcare continues, leading organizations have responded by leveraging their data to create meaningful 1:1 digital engagement that rivals the connection of traditional, in-person interaction. Adobe Experience Cloud for Healthcare makes it all possible. Adobe is changing the game with purpose-built technology to support secure use of ePHI throughout acquisition, care navigation, and wellness journeys. Hear from our panel how they're delivering on these end-to-end experiences by breaking down organizational silos to activate data at every step of the journey.

Learn from leaders who are digitally transforming their organizations on:

  • Where to start within complex organizations
  • What they've learned, including tackling common challenges and gotchas
  • The impact that they're seeing from personalization at scale

Public Track: Analytics for Customer Journeys, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud, Content Supply Chain

Type: Session

Technical Level: Beginner

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Creative Leader, Digital Analyst, Channel Marketer

Industry Focus: Healthcare/Lifesciences

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