Closed captions in English can be accessed in the video player.
The Event Data You Need to Win More Customers - S741
SVP Industry Strategy, RainFocus
Group Product Manager, Strategic Integrations, RainFocus
Adobe AnalyticsStart a free trial Learn more
Adobe Experience CloudStart a free trial Learn more
Adobe TargetStart a free trial Learn more
Marketo EngageStart a free trial Learn more
Adobe Real-Time CDP ConnectionsStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
Events are the most valuable source of zero-party and first-party data that you didn’t know you had. As organizations hold their customers even tighter, teams that can leverage this data most effectively will win and retain more. We’ll show you how to unlock event data with a proven playbook for success, including practical examples from leading marketing organizations. Get guidance on using analytics and intelligence to deliver personalized content at the right time within an optimal experience.
In this session, you’ll walk away with:
- Insights into how the most innovative marketing teams are connecting their event data to accelerate conversion and close deals
- A best-practice blueprint for data, including sales activation, marketing campaigns, and insights to demonstrate ROI
- An industry-standard schema for integrating event data with Marketo Engage, Adobe Analytics, and Adobe Launch
Public Track: B2B Marketing, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Operations, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst
Industry Focus: Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Professional Services, Retail, Telecommunications
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.