The Event Data You Need to Win More Customers - S741

Events are the most valuable source of zero-party and first-party data that you didn’t know you had. As organizations hold their customers even tighter, teams that can leverage this data most effectively will win and retain more. We’ll show you how to unlock event data with a proven playbook for success, including practical examples from leading marketing organizations. Get guidance on using analytics and intelligence to deliver personalized content at the right time within an optimal experience.

In this session, you’ll walk away with:

• Insights into how the most innovative marketing teams are connecting their event data to accelerate conversion and close deals
• A best-practice blueprint for data, including sales activation, marketing campaigns, and insights to demonstrate ROI
• An industry-standard schema for integrating event data with Marketo Engage, Adobe Analytics, and Adobe Launch

Public Track: B2B Marketing, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Tips & Tricks

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Operations, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Professional Services, Retail, Telecommunications