Personalization at scale can't happen without the ability to power content at scale. To support their goals of delivering highly relevant and contextual experiences to all their customers, T. Rowe Price recognized the need for a flexible, intelligent, and future-proof content system. They leveraged Adobe Experience Manager Sites as the foundation to their personalization efforts, which enabled them to centralize the way they managed content and accelerate time to market for business-critical campaigns across multiple channels.
- Democratizing content authoring and establishing reusability across web, email, and other channels
- Scaling personalization across every touchpoint and creating a unified experience
- Leveraging built-in intelligence to optimize asset management and experience delivery
Use the unique Experience League Community thread here to pose questions prior to, during, or after this session, and the speakers and Adobe team will answer!