Closed captions in English can be accessed in the video player.
The Journey to Driving Growth with Personalization at Scale - S318
SPEAKERS
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Design Director, EMEA, T. Rowe Price International Ltd
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Product Owner, Web Content Management, T. Rowe Price
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ABOUT THE SESSION
Personalization at scale can't happen without the ability to power content at scale. To support their goals of delivering highly relevant and contextual experiences to all their customers, T. Rowe Price recognized the need for a flexible, intelligent, and future-proof content system. They leveraged Adobe Experience Manager Sites as the foundation to their personalization efforts, which enabled them to centralize the way they managed content and accelerate time to market for business-critical campaigns across multiple channels.
Learn:
- Democratizing content authoring and establishing reusability across web, email, and other channels
- Scaling personalization across every touchpoint and creating a unified experience
- Leveraging built-in intelligence to optimize asset management and experience delivery
Use the unique Experience League Community thread here to pose questions prior to, during, or after this session, and the speakers and Adobe team will answer!
Public Track: Content that Drives Performance
Type: Session
Technical Level: General Audience
Presentation Style: Value Realization
Audience Type: Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Content Marketer, Web Marketer, Web Designer, Product Manager, IT Practitioner
Industry Focus: Financial Services & Insurance
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