Unified B2B Customer Data & Engaging Omnichannel Experiences - S214

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For marketers, it's all about the personalized omnichannel experiences. But the customer data needed, especially the B2B customer data, isn't always unified, limiting marketers to only a partial view of their customers. Learn how you can set up your Customer Data Platform (CDP) as a strategic asset to your marketing strategy and substantiate its benefits. Join Verizon Business Group to learn how they’re using Adobe Real-time CDP-B2B Edition, Adobe Experience Platform, and Marketo Engage to connect with their customers across all channels.  


  • The business case for investing in a CDP and making it your omnichannel marketing hub
  • How Verizon Business Group achieves real-time marketing, better conversion, and more informed ways of reaching their customers by leveraging Marketo Engage with AEP and RTCDP, B2B Edition
  • Key use cases for Marketo Engage and Experience Platform synergies that lead to improved campaign outcomes and processes

Public Track: B2B Marketing

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations, Marketing Practitioner, Operations Executive, Marketing Analyst, Marketing Operations Manager

Industry Focus: High Tech, Telecommunications

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