For the past 20+ years, brands have relied on the cookie for connecting, enabling, and measuring the buying, selling, and efficacy of their digital transformation business to provide seamless and personalized experiences to their customers across all touchpoints. Most brands have a vision to continue delivering the same experience in a cookieless world, but aren't sure how to do it. For marketing executives, digital marketers, digital advertisers, and anyone driving an omnichannel, personalized CX initiative: Hear from industry experts on how to prepare for a cookieless world and unleash the power of first-party data with the help of Adobe Experience Cloud, powered by Adobe Experience Platform and integrated with real-time analytics.
In this session:
- Learn how to move to a cookieless world to be ahead of the competition
- Find out which Adobe products will get you there