Closed captions in English can be accessed in the video player.
Unleash the Power of the Cookieless Customer Experience - S722
Global Head - Alliances and Strategic Deals, Virtusa
Global Head, Marketing Technology, Virtusa
Adobe AnalyticsStart a free trial Learn more
Adobe Experience CloudStart a free trial Learn more
Adobe Journey OptimizerStart a free trial Learn more
Adobe Real-Time CDPStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
For the past 20+ years, brands have relied on the cookie for connecting, enabling, and measuring the buying, selling, and efficacy of their digital transformation business to provide seamless and personalized experiences to their customers across all touchpoints. Most brands have a vision to continue delivering the same experience in a cookieless world, but aren't sure how to do it. For marketing executives, digital marketers, digital advertisers, and anyone driving an omnichannel, personalized CX initiative: Hear from industry experts on how to prepare for a cookieless world and unleash the power of first-party data with the help of Adobe Experience Cloud, powered by Adobe Experience Platform and integrated with real-time analytics.
In this session:
- Learn how to move to a cookieless world to be ahead of the competition
- Find out which Adobe products will get you there
Technical Level: Advanced
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Digital Marketer, IT Executive, Marketing Executive, Content Marketer, Project Manager
Industry Focus: Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Telecommunications
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.