Unlock Your Marketing Data’s Full Potential - S723

Innovative companies thrive by thinking about their customers first. They use data to get the right message to the right person at the right time. Discover how Meta's Conversions API and Adobe's Real-Time CDP have come together to connect your customer data to Meta's systems. Join Tarcisio Ribeiro, Director of Business Development and Partnership Management at Meta; Clive Henry, Director of ISV Partnerships at Adobe; and Jennifer Downes, WW eCommerce Chief Marketing Officer at Lenovo as they discuss how this connection can help drive stronger business performance while continuing to respect your customers' privacy.

Hear from these leaders on the new integration between the Conversions API and Real-Time CDP, and learn how you can:

• Decrease cost per result and improve audience targeting
• Get accurate measurement of how many conversions your ads generate
• Benefit from privacy-enhancing technologies

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst, Media Planner

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale