Up-level Event & Webinar Marketing with Adobe Marketo Engage - S207

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  • Alistair Lee

    Alistair Lee

    Sr. Product Enablement Mgr, Adobe

  • Tarun Arora

    Tarun Arora

    Group Product Manager, Adobe

  • Chris Willis

    Chris Willis

    Digital Transformation Leader: Process Owner for Lead, Account, and Opportunity Management, Trimble


Managing multiple tools with your Marketing Automation platform to create, promote, and deliver differentiated webinars at scale can be a challenge. B2B companies need solutions that accelerate ROI and springboard efficient yet high-quality production for brands to stand out in fatigued virtual environments. Learn how you can seamlessly design and deliver interactive webinars directly within Marketo Engage and define flows based on rich engagement data rolled into intelligent lead scoring. Champion Chris Willis will share how and why rethinking event and webinar marketing should be central to your digital transformation strategy.

Discover how this latest innovation can help you:

  • Leverage multiple webinar management workflows embedded directly within Marketo Engage
  • Elevate your brand with engaging and visually aesthetic webinars powered by Adobe Connect
  • Accelerate conversions and ROI, with even more informed lead scoring

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

Industry Focus: High Tech, Industrial Manufacturing

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