What Good Is Data If It’s Not Actionable with Ad Campaigns? - S416

Building a holistic data measurement framework is necessary for a comprehensive media strategy. More than ever, CMOs want to understand the value of their marketing efforts quickly without relying on disparate sources of truth. Marketers can spend less time stitching together learnings and maximize paid media investment using Adobe’s marketing technology solutions and Adobe Advertising.

In this session:

• Get executive-level insights into building a holistic data measurement framework
• Explore how connecting your marketing and advertising solutions improves ROI and creates time-saving efficiencies
• Learn how integrations with Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Real-Time Customer Data Platform can grow your business and improve effectiveness

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Publisher, Audience Strategist, Channel Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Analyst, Media Planner

Industry Focus: Advertising/Publishing, Commerce, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality