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Nine Entertainment innovatively pairs advertisers and audiences

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The results

  • Offered brands meaningful access to Australia’s largest addressable audience of more than 13 million.
  • Gave marketers greater customer insights, targeting, and effectiveness.
  • Served customers more relevant and personalized information and offers.

The story

As the pace of online change accelerated dramatically in the wake of the pandemic, Nine Entertainment saw an opportunity to reimagine audience discovery and activation. They sped up progress to help the right messages reach the right individuals online, uniting a quality content environment with data at scale.

The new Audience Match offering allows marketers to activate people-based audiences across all of Nine Entertainment’s properties, which make up Australia’s largest addressable marketplace. Audience Match brings together data sets across multiple platforms to form an in-depth view of customers built off their user identities. This means that instead of just targeting devices, brands can now match customer data to 13 million registered users through one streamlined integration to make the most of every communication — in a privacy-responsible way.

Customers get relevant, personalized information and offers across all of Nine’s properties. Marketers get greater customer insights, targeting, and effectiveness. It’s more meaningful engagement for all.

the solutions

Adobe Audience Manager
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Adobe Experience Platform
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Adobe Campaign
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