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Future of Marketing Automation: B2B Customer Journeys Vision and Roadmap
In-Person On-Demand Session
Future of Marketing Automation: B2B Customer Journeys Vision and Roadmap - S201
Speakers
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Brian Glover
Sr. Director, Product Marketing, B2B, Adobe
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Niranjan Kumbi
Director of Product, B2B Customer Journeys , Adobe
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Session Resources
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About the Session
Explore the next chapter of B2B marketing innovation with Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition product leaders. Adobe is transforming revenue marketing through agentic AI, real-time intelligence, and unified data activation. Agentic journeys and AI assistants empower marketers to design, orchestrate, and optimize buying-group experiences with greater precision and speed. New gen AI content tools streamline creation and testing across campaigns and enhance analytics and partner integrations.
Key takeaways:
- Discover how agentic AI transforms journey orchestration and campaign optimization
- Learn how gen AI–powered authoring accelerates personalization and content testing
- Preview the 2026 roadmap shaping the future of intelligent B2B marketing, from smarter workflows to connected customer journeys that learn and adapt in real time
Industry : Retail
Technical Level: General Audience
Track: B2B Customer Journeys
Content Category: Thought Leadership
Audience : Campaign Marketer, Analyst, Digital Marketer, Marketer, Operations Marketer , Content Manager, Martech Professional
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.