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The Power of Marketo Engage & Journey Optimizer B2B Edition Together
Speakers
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Principal Product Manager, Adobe
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Sr. Manager Digital Marketing Operations Technology Delivery, Lumen
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Lead Marketing Manager - Marketo Administrator, Lumen
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About the Session
Delivering personalized, relevant, and precise customer experiences is more critical than ever. Marketo Engage and Adobe Journey Optimizer B2B Edition together offer a powerful solution for transforming how businesses engage with their customers at every stage of the journey — from an anonymous site visitor (or lead) to marketing-qualified buying groups.
Key takeaways:
- Use cases and best practices from marketing leaders at Lumen on how to orchestrate account and lead-based strategies into a singular harmonized customer experience
- How the integration of Marketo Engage an Journey Optimizer enables B2B marketers to create seamless and personalized journeys that scale
- A sneak peek into innovations planned for release this year that create an even more personalized customer journey
Industry: High Tech, Industrial Manufacturing
Technical Level: General Audience
Track: B2B Marketing
Presentation Style: Case/Use Study
Audience: Campaign Manager, Marketing Executive, Operations Professional, Project/Program Manager, Marketing Practitioner, Marketing Operations , Business Decision Maker
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