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Unlocking Audience-Based Marketing for B2B Industries
Speakers
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VP Marketing, Siemens Healthineers U.S., Siemens Healthineers
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VP Marketing Technology and Innovation, Siemens Healthineers
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About the Session
Discover how Siemens Healthineers embarked on their quest for the ultimate marketing goal — delivering the right message at the right time to the right contact. Despite being a high-tech B2B company creating products with a 10-year lifecycle for a highly regulated and complex sales environment, Siemens Healthineers wanted to target its customers with personalized, meaningful and value-driven experiences. In just under 9 months, the company adopted key Adobe Experience Cloud products to make this a reality.
Key takeaways:
- How to overcome internal barriers and lead with business value
- Which technology is required and how to set up an impactful, lean MVP
- How to evolve your processes toward audience-based marketing
Industry: Healthcare and Life Sciences, High Tech, Industrial Manufacturing
Technical Level: General Audience
Track: B2B Marketing
Presentation Style: Case/Use Study
Audience: IT Executive, Marketing Executive, Audience Strategist, Project/Program Manager, Marketing Practitioner, Marketing Analyst, Marketing Technologist
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