How T-Mobile Personalizes Customer Experiences with AI Decisioning

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About the Session

T-Mobile built the first and largest nationwide 5G network by embracing its mantra as the “un-carrier.” Being the un-carrier has become synonymous with 100% customer commitment. That commitment extends into ensuring that interactions and experiences in any channel are personalized, relevant, and exceptional. Anya Edstrom, T-Mobile’s director of Digital Product Strategy & Marketing, and Deepti Anthony, product manager for Adobe Journey Optimizer, discuss T-Mobile’s digital shift to customer-centricity and the role of next-best decisioning.

Key takeaways: 

  • How Adobe is developing omnichannel decisioning in Journey Optimizer through AI and business ranking
  • How T-Mobile is leveraging Adobe Experience Cloud products, like Adobe Target and Journey Optimizer, to experiment and personalize at scale across channels

Technical Level: General Audience

Track: Customer Journey Management

Presentation Style: Case/Use Study

Audience: Campaign Manager, Developer, Digital Analyst, Digital Marketer, Marketing Executive, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Data Practitioner, Marketing Technologist

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