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Scaling Mobile App Growth: AI, Personalization, and Real-Time Engagement

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Sr. Product Marketing Manager, Adobe
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Sr. Growth Product Manager, Adobe
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About the Session
Discover how to transform billions of mobile interactions into a strategic vision and actionable playbook for elevating personalization and engagement in the age of generative AI. Join Adobe’s Julien Friedland, Senior Growth Product Manager for Adobe Acrobat, and Brent Kostak, Senior Product Marketing Manager, to learn how product and marketing teams craft innovative customer journeys with data, AI, and real-time mobile engagement driving monetization and retention.
In this session:
- Explore end-to-end user engagement strategies using mobile push, in-app messaging, content cards, dynamic paywalls, and email
- Identify free-to-paid user journeys with experimentation to optimize paywall discovery and conversions
- Learn how to boost and retain loyal customers to reduce churn and improve customer lifetime value
Technical Level: General Audience
Track: Customer Journey Management
Presentation Style: Case/Use Study
Audience: Campaign Manager, Digital Marketer, Audience Strategist, Product Manager, Marketing Practitioner
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