Scoring Big: How the NFL Orchestrates Exceptional Fan Engagement Journeys

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About the Session

The National Football League (NFL) is America’s most popular sports league, founded in 1920 and comprises 32 franchises. As a leader in sports fan and digital engagement, learn from Haley Brunner, director of Performance Marketing at the NFL, and Mike Maffeo, senior manager of Product Management at Adobe, to see how the NFL uses Adobe Journey Optimizer to orchestrate fan engagement across channels with one-to-one communications for a lasting impact, attracting new fans to the NFL’s properties and increasing engagement with existing fans.

Key takeaways:

  • Use cases and strategies for how to approach complex fan engagement journeys across multiple channels
  • How to optimize customer touchpoints through measurement and refining journeys
  • How to work cross-functionally across departments and franchises to align on goals for customer journeys

Industry: Automotive

Technical Level: General Audience

Track: Customer Journey Management

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, Audience Strategist, Marketing Practitioner, Marketing Operations , Email Manager

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