Carmelo Anthony and Kelsey Plum: Marketing Lessons from Basketball's Iconic Players

Creativity and technology are revolutionizing the way brands connect with audiences, turning consumers into passionate communities. Few understand this better than NBA legend Carmelo Anthony and current WNBA All-Star Kelsey Plum, who have built influential personal brands that extend far beyond the court. In this session with Code and Theory co-founder Dan Gardner, they’ll share how authenticity, creativity, and purpose fuel their success, and explore how digital tools have helped them engage with audiences at scale. From launching and scaling brands to leveraging partnerships and content in new ways, the panelists will share insights on how creativity fuels business success, drives engagement, and builds lasting connections in an increasingly digital world.

Key Takeaways:

• Hear how creativity and technology can deepen relationships with fans and customers.
• Learn how to strategically approach brand building while remaining authentic.
• Find new perspectives for evaluating the most rewarding opportunities for businesses and brands.

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Industry: Advertising/Publishing, Consulting/Agency, Media, Entertainment, and Communications

Technical Level: General Audience

Track: Content Management, Content Supply Chain, Customer Acquisition

Presentation Style: Thought Leadership

Audience: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Audience Strategist, Web Marketer, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Commerce Professional, Content Manager, Email Manager, Marketing Technologist, Omnichannel Architect, Social Strategist, Team Leader