The Future of Sports: Deepening Fan Engagement On and Off the Field

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About the Session

Whether you're a sports industry veteran or a sports fan, you don’t want to miss this panel discussion on all things fan engagement. With the explosion of content and progress in generative AI applications, the major leagues and teams are gearing up to surprise and delight audiences with more personalized experiences in person and at home around the globe. Hear from senior leadership at professional sports leagues and Adobe about the latest path to execution around connecting fans with the experiences they love most.

Key takeaways:

  • Athlete-centric content designed to attract and retain next-gen fans
  • Strategies for enabling lean teams with the latest in generative AI for scalable execution
  • New offerings, from premium seats to immersive experiences to video highlights
  • Data-driven sponsorship activation that delivers next-level value to brands and fans

Industry: Media, Entertainment, and Communications

Technical Level: General Audience

Track: Customer Data Management, Customer Journey Management , Content Supply Chain, Unified Customer Experience, Customer Acquisition

Audience: Digital Marketer, IT Executive, Marketing Executive, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Content Manager, Data Practitioner, Email Manager, Marketing Technologist, Omnichannel Architect, Team Leader

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