Get Inspired and Scale Faster with Generative Experiments

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About the Session

Learn how Adobe is bringing advanced AI-powered technologies into your experimentation workflows for intelligently identifying opportunities to increase the impact of digital experiences that you build every day. With content and data working together, Adobe's AI can provide guidance that uncovers potential best performing experiences and can generate additional insights on A/B tests you’ve already run. Join Paul Aleman from Adobe’s product management team and David Arbour, Adobe’s senior research scientist, as they highlight new capabilities across Adobe Experience Platform that can boost your productivity and supercharge your experimentation practice.

Key takeaways:

  • Rapidly generate alternative experiences to maximize value
  • Use insights from the past to drive the future
  • How Adobe.com has evolved its method of experimentation to leverage AI and accelerate results

Technical Level: General Audience

Track: Customer Journey Management , Generative AI

Presentation Style: Thought Leadership

Audience: Campaign Manager, Digital Analyst, Digital Marketer, Data Scientist, Web Marketer, Product Manager, Marketing Analyst, Marketing Operations , Business Decision Maker, Data Practitioner, Marketing Technologist, Omnichannel Architect

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